Marketing news, events and resources
Today's marketing landscape feels fragmented, because a lot of the marketing funnel is no longer trackable or measurable. There's leaks at every stage - from poor targeting at the top, to weak conversion mechanics at the bottom. This workshop is designed to help marketing leaders rethink and rebuild their funnel strategies from the ground up.... READ MORE
INBOUND is HubSpot’s dynamic three-day conference dedicated to the latest trends and tactics in marketing, sales, and AI. With inspiring keynotes, educational breakouts, HubSpot product announcements and demos, hands-on workshops, along with unique networking and entertainment experiences, it’s a can’t-miss event for anyone looking to elevate their personal growth.
Why do some business speakers command instant attention and respect while others get ignored or side-lined? In marketing, it’s a particular problem because stakeholders from other areas often see themselves as a marketing expert too. In fact, the art of influence starts with understanding the power dynamics in a group setting and establishing your role... READ MORE
Join leading cultural insight specialists T garage as they unpack the latest consumer sentiment data, revealing how economic challenges and global uncertainty is shaping mindsets, behaviours, and spending patterns. We’ll unpack responses to marketing activities and also deep dive into the financial vulnerabilities experienced and how you can optimise your marketing activities. Topics covered: Latest... READ MORE
A high-quality lead magnet can be the difference between a cold audience and a thriving email list. In Creating Lead Magnets with AI, we’ll show you how to use AI tools to plan, write, design, and launch irresistible lead magnets—faster than ever before. From eBooks and checklists to templates and guides, this masterclass will walk... READ MORE
If you’re a social media, marketing, or content professional who manages any of your university’s social media channels, this event is your chance to meet and talk shop with 600+ peers within your HESM community! Six reasons higher ed marketers choose SMSsummit every year: Learn the nuts and bolts of a successful social media strategy... READ MORE
GenAI is already changing our world. But when it comes to your brand and reputation online, will it change it for better – or worse? How should you use GenAI when it comes to LinkedIn, without burning relationships and trust? This webinar will help you navigate common missteps, share best practices, and ensure you’re set up... READ MORE
The world’s biggest creator event. 25+ masterclasses by IG's top voices. Join 1,000s of creators, marketers, & agencies days of content you won't find anywhere else. There is more than one way to win on social Three tracks on the latest strategies to grow, engage, and convert. Stick with one, or better yet, follow them... READ MORE
This workshop is focused around the current state of social media marketing as it sits into 2025. It will involve discussing and collaborating around advanced social media strategy and campaign design. This workshop will delve into strategies incorporating best practices regarding engagement trends, resource allocation, campaign strategy, lead generation strategy, funnel build strategy and provide... READ MORE
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing. The content is suitable for marketers, event managers, sales and business... READ MORE