Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
When most B2B marketers think "social media"—especially for lead gen—they think LinkedIn, possibly Twitter, and sometimes Facebook. But if you're not using Instagram, you're missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads. Did you know that it is, in fact, possible to use Instagram... READ MORE
The process of journey mapping is powerful. It gives you an understanding of your customers' journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint. With 10 bite-sized lessons, designed for marketers by marketers, this Master... READ MORE
The Women in Tech SEO Festival is going virtual in March 2021! 6 brilliant talks by 6 brilliant speakers spread across 3 days Women in Tech SEO is a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in... READ MORE
The events of 2020 were the catalyst for, among other things, profound and permanent changes in customer behavior. Seamless digital experiences, contextually relevant messages and offers, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. Rapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got... READ MORE
SMX is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find no generic marketing blah but cutting edge tactics and strategies from top experts from all over the... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros formatting to improve readability using links and subheads properly search engine optimisation (SEO) tips improving email newsletters/EDMs writing for... READ MORE
Join 50,000 of the world’s brightest minds in advertising to learn, share secrets and connect online. For three days on 3-5th May, Ad World will stream 12+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level. The all-in-one advertising event will bring you... READ MORE
Learn how to measure your brand's impact across the end-to-end customer journey on the best performing social media platforms This workshop is focused around the current state of social media marketing as it sits heading into 2021. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on... READ MORE
On the back of the 2019/2020 nationwide successful event series, NatWest & Luv4 Marketing are proud to deliver its signature programme ‘The Marketing Masterclass’. Designed to provide your business with a detailed marketing roadmap to success, you will receive 6 workshops where you will learn the skills to deliver a detailed marketing roadmap for your... READ MORE
In this two-hour online workshop, you will learn how to update your Google My Business listing to maximise the chances of being found using local search. We will cover: – How to optimise your Google My Business listing to increase the chances of appearing in Google Maps for relevant local search terms. – How you... READ MORE