Marketing news, events and resources
BEE & WOBI are proud to present the first edition of the World Marketing & Sales Forum on the 12th and 13th of November 2014 at Melbourne Town Hall. Business Executive Education (BEE) own the rights to hold the WOBI (World of Business Ideas) events in the Asia-Pacific region. BEE has successfully launched the World... READ MORE
ADMA Engage is a unique event that delivers a case-study based program showcasing work from leading brands mastering customer experience. They will equip delegates with insights that will enhance their relationship with your customers. The program will consist of four streams that look at how marketers have utilised Technology, Data, Content and Creativity to provide... READ MORE
Does your 2015 digital strategy match your business goals? A new year is the perfect time to evaluate where you're at, and make sure that you're setting your business up for success. Strategy can be forgotten when companies are deploying a website or embarking on a social media programme, but this can lead to false... READ MORE
Now in its 30th year, SMG Media Futures is one of Australia’s most authoritative predictors of expected advertising budget growth, and the only survey of its kind of national advertisers and key media executives around the country. Starcom MediaVest Group and the Australian Association of National Advertisers will be hosting a debrief on the results... READ MORE
Learn how to setup, manage and optimise your Google AdWords campaigns with Google certified experts from Loves Data. Loves Data's training is designed to help you navigate this landscape. We focus on Google AdWords strategies, features and best practices that will make a difference to your business' bottom line. Whether you're a beginner or have... READ MORE
Melbourne - 24th February 2015 - Crown Towers Sydney - 26th February 2015 - MCA Developing Your Digital Intelligence is an event that brings together IT and marketing leaders to discuss how to orchestrate a comprehensive digital strategy; the role each executive should take; the role of data in making a more responsive and customer-led... READ MORE
While few CEO's directly manage communications, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands, the proliferation of media channels and shifting goal posts of modern business communications have elevated PR to a boardroom concern. CEO's today demand greater transparency, accountability and return on investment on... READ MORE
Learn how to measure and improve your online channels with Google Analytics certified experts from Loves Data. Whether you're new to online marketing and measurement, studying to take your individual qualification exams, in need of a refresher or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level.... READ MORE
Join us for breakfast with Paul Jeszenszky, Director of Online Marketing, Airbnb. Paul Jeszenszky has worked in digital marketing roles at OMD, eBay and Google and his current role as Director of Online Marketing at Airbnb has him implementing digital marketing for yet another exciting, innovative brand. Paul currently leads the Online Marketing and Media... READ MORE
Marketing professionals are often tasked with identifying prospective sponsorships for their firm and ensuring they are managed and leveraged effectively. Throughout the process, we often need to navigate and manage reputational risks, project management pitfalls and external stakeholders. If managed well, sponsorships can provide a great opportunity to increase brand awareness, offer unique networking opportunities... READ MORE