Marketing news, events and resources
Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale. Following the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne! First there was Marketing 1.0. An era of broadcast media, where identifying and exploiting consumer behavioural... READ MORE
Content Creation Day is a workshop designed to teach marketers to design, create, use and upload content for social media using the latest content generating tools with the help of 4 leading content creation experts. The workshop will allow participants to interact with and learn from 4 social media and content creation experts on various... READ MORE
Australian Government: Social Media Best Practice Toolkit 2015 is a case study and strategy driven event that aims to address the continuously evolving world of online interaction and social media networking and marketing. The Australian government along with other public sector organizations, need to hear and share up to date strategies, case studies and best practices... READ MORE
IAB Mobile Landscape 2015 Results - Melbourne This event will reveal the findings from IAB Australia's 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in... READ MORE
The April Lunch n' Learn 2015 is a lunch meet up covering the topic of "Technology: Could vs Should". This lunch will discuss the endless technological opportunities we "could" use, and what we "should" use to help drive our business. This Lunch will allow participants to discuss with the MD of the digital agency, Tribal... READ MORE
This event will discuss various topics and cover what is shaping, influencing and driving digital advertising and marketing through this year and the next. What if advertisers and marketers stop caring about the what pipeline should they advertise through and started caring about the quality of the message they're sending. In 2015, consumers don't "go... READ MORE
This event brings together a panel of digital thought leaders with years of experience in Facebook marketing to help build your understanding of Facebook marketing ROI. Most companies are now finding it critically important to invest in marketing through Facebook, but very little know and understand if their efforts are successful as it's hard to... READ MORE
Everything you need to know to create effective media content and distribution strategies presented by leading Hollywood media advisor and "The Emmys" television academy "Interactive Media" governor Seth Shapiro. This Masterclass will give executives, creators and producers the strategies and techniques used by the new generation of media leaders in Hollywood in four key areas:... READ MORE
Personal Branding: The most important brand that you will ever manage is the one you make for yourself. This event will focus on what it takes get your foot in the door, to become noticed in an industry full of budding marketers trying to do the same. Offering a panel of 3 marketing experts with... READ MORE
In a changing customer world, where technology is evolving and the consumer is demanding a more personal touch to their relationship with brands,‘always on’ technology makes it possible for consumers to interact with brands in new ways, and whenever they want.