Marketing news, events and resources
Arrow Digital has put together a seminar to help small business owners understand the basics of marketing and how to navigate their way through marketing in 2016 and beyond. The seminar will cover topics such as: Measurement Myths Measurement Metrics Integrating On and Offline Marketing Website Terminology and Metrics Social Media Terminology and Metrics
SEO and Google Analyitcs are some very important aspects of digital marketing, not to be overlooked. This introduction course at Collective Campus will give participants a strong, fundamental understanding of what SEO and Google Analytics can do for your business. If you're running an online store, starting a blog or have a website for your... READ MORE
Key information Date: Friday 4th March Time: 8:00am - 10:15am Where: Maia, Central Pier Shed 14, Docklands Melbourne Cost: Early bird $139 (until Feb 18) / Standard ticket price $149 / Table prices available Join us for an exclusive breakfast with Anne Gherini, Head of Marketing at StumbleUpon, to discover why the millennial audience is... READ MORE
Digital video content is revolutionising the way that brands communicate with their audiences - but is it for everyone? Sportsbet Marketing Director Barni Evans discusses how companies leverage video.
An intensive program designed to build your startup in just two days! You will learn from a crew of industry experts who can help you develop your business dreams and grow your startup. Is there any area of business that needs a little more love and attention? We’ve got you covered! – A jam-packed program... READ MORE
During this three day course you will learn how to measure and improve your social media advertising, search and display marketing activities with Google Certified experts from Loves Data.
Join ADMA for breakfast and hear how Xero disrupted the small business accounting sector using digital technologies. Don’t miss the first ADMA VIC GURU breakfast of 2016 and hear more about how Direct Marketing Manager, James O’Connell-Cooper developed a successful marketing strategy that used data-led techniques to produce highly-effective marketing results for Xero. About James O'Connell-Cooper... READ MORE
With brands publishing so much content every day, the question is no longer whether you should be creating content, but how to make your content more effective in achieving your business goals. This two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy.... READ MORE
IntelligenceBank is one of Australia's fastest growing technology companies, a local success story and a recent finalist in the 2015 global Stackies Awards. This breakfast session will focus on Marketing Technology and the all important, 'Customer Journey'. IntelligenceBank will share their strategy and present their own technology stack in a B2B case study, demonstrating the... READ MORE
Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate, streamline and closely monitor their marketing campaigns, brand exposure and consumer interaction and and activity, increasing efficiencies and results. Successful marketing automation can achieve great ROI with components across lead generation strategies, customer segmentation... READ MORE