Content Strategy Forum 2016
Have an interest in content strategy? Come and hear from renowned content professionals, marketers, designers, technologists, and strategists including the chance to learn in hands-on workshops.
Marketing news, events and resources
Have an interest in content strategy? Come and hear from renowned content professionals, marketers, designers, technologists, and strategists including the chance to learn in hands-on workshops.
Interested in Analytics? Join the IAPA National Conference and hear from some of the leading & local experts talk about analytics, big data, sentiment analysis and much more
Mobile first and mobile only customers are becoming normal for most businesses around the world, this results in digital and mobile teams having to use a range of strategies and tactics to effectively acquire, analyse and engage mobile users. This session you will learn how to provide individual elements of app engagement to build an... READ MORE
Learn about the elements of digital marketing in this one-day only workshop. It will include understanding consumer behaviour online, introduce digital marketing strategy models, introduction to search engine optimisation and advertising, plus more. This will be done through looking at case studies, research and with hands-on tips.
Learn the latest in digital advertising, digital analytics and optimisation directly from expert speakers from Google, Uber, LinkedIn, Loves Data, Krux, Web Analytics Demystified, and more!
Come and hear some of the marketing and sales experts speak on how new ideas are formed and creativity leads the way. This will provide you with an update of the most relevant topics delivered by experts in marketing and sales. Be inspired!
Many organisations believe that over the next 5 years, customer experience (CX) will overtake price and product as the key brand differentiator. Find out why and learn tips and tricks from customer centric organisations including NAB, AGL Energy and Adobe on how to keep your customers close.
Two industry heavyweights battle it out to decide ‘Is social media the future of marketing?’. Hear the 2 sides of the argument from Adam Ferrier, (Cummins&Partners) and Mark Ritson, (Melbourne Business School / Singapore Management University).
This event is tailored to anyone who has an understanding of the basics of marketing and who want to develop their skills to get to the next level. This is hands-on workshop will challenge you in having a deeper understanding of your customers to help take your business to the next level.
Interactive Minds' first event of the year is "Digital Predictions and Priorities for 2017". In one of today's fastest moving fields they are going to look ahead in 2017 to help you with every step of the customer lifecycle. They will do this with some digital marketing experts including Paul Baron, Group Manager Online Marketing,... READ MORE