Marketing news, events and resources
Many organisations believe that over the next 5 years, customer experience (CX) will overtake price and product as the key brand differentiator. Find out why and learn tips and tricks from customer centric organisations including NAB, AGL Energy and Adobe on how to keep your customers close.
Two industry heavyweights battle it out to decide ‘Is social media the future of marketing?’. Hear the 2 sides of the argument from Adam Ferrier, (Cummins&Partners) and Mark Ritson, (Melbourne Business School / Singapore Management University).
This event is tailored to anyone who has an understanding of the basics of marketing and who want to develop their skills to get to the next level. This is hands-on workshop will challenge you in having a deeper understanding of your customers to help take your business to the next level.
Interactive Minds' first event of the year is "Digital Predictions and Priorities for 2017". In one of today's fastest moving fields they are going to look ahead in 2017 to help you with every step of the customer lifecycle. They will do this with some digital marketing experts including Paul Baron, Group Manager Online Marketing,... READ MORE
With the Not for Profit facing more challenges than the normal business, such as limited budgets and resources. AMI are putting on this workshop to help to maximise your marketing dollar. You will also learn how successful campaigns work and how that can be implemented into your business. To learn all of this you will... READ MORE
At this event we’ll be exploring how marketers can leverage growth hacking techniques to achieve high growth objectives. The speakers you will hear from at this event, include: Michael Bird - Co-Founder & CEO, Social Garden Chanie Hyde - Marketing Services Manager, BlueChilli Group Will Egan - CMO Ausmed, Co-Founder Growth Hackers Australia
At this one day conference you will learn how to effectively use real-time data to help deliver a great customer experience. It brings 4 international keynote speakers, 10case studies & 12 panellists who will be discussing issues that the industry face today including but limited to digital capabilities customer segmentation and the ethical use of... READ MORE
In this workshop you'll learn how to conduct a feasibility study on your business idea with a small group of people new to business in your local area. It will cover how to evaluate business-readiness, market-analysis, how to determine the best structure, prepare a business plan and also a step-by-step guide to getting registered.
With so many different social media channels available and with them constantly changing and also more social media channels being created all of the time it can be hard to keep up. Attending this event you will learn what they are; what to use; what other people are using plus much more.
"MILLENNIALS ARE THE FASTEST CREATORS AND EVEN FASTER ADOPTERS – AND THEY’RE CHANGING THE WORLD WE LIVE IN EVERY DAY." - Growth Tank This event includes two days of research, insights, strategies, interactive workshops, roundtables and networking to help give brands the edge on millennial consumers.