Marketing news, events and resources
Growth marketing is a great avenue for anyone who is looking to transition into the digital field but do not have technical skills or prefer non-technical fields. This course is also suitable for anyone looking to grow products or services rapidly. Growth marketing creates a platform for companies to accelerate forward. Master the techniques to... READ MORE
Melbourne Business School’s Centre for Business Analytics presents the Melbourne Business Analytics Conference on Thursday 13th July 2017, showcasing the leading Analytics and Data-Driven practitioners in Australia and New Zealand. Providing a forum for 350+ senior executives, industry professionals and researchers, to discuss the transformation of decision making through advanced analytics, Data Science, Big Data,... READ MORE
You will look at a variety of web-based writing passages and learn how to engage their target audience with more meaningful and interesting copy. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles.
Do you want to learn how to write more engaging copy for your clients or potential clients? At this event you will learn how you can engage your target audience. You will learn with various writing and planning tasks that will be specifically related to your current role. You will also learn about different public... READ MORE
Your biggest brand advocates are right under your nose The Global Chief Marketing Officer, Jeanniey Mullen, from Mercer is coming to Melbourne! At this event she is going to be teaching the way Mercer do marketing and the advantages of having it all start from the staff down and having the staff as your biggest... READ MORE
Every business needs customers; customers are who make a business. With the everything moving so quickly in the world it is important for marketers to give the customer the knowledge and information that they need fast and efficiently. There are many different areas of digital marketing including website design, search engine optimisation, mobile and more.... READ MORE
3 day event full of forums, interactive workshops and discussions that will provide insights, examples and tips that will help to take your marketing strategies to the next level. Day One: Marketing to Youth & Parents Day Two: Gen Y & Gen Z Day Three: Gen X & Baby Boomers Sharing insights and learnings through... READ MORE
This Masterclass has been designed exclusively for senior brand marketers and the technical leads from business to consumer brands who are seeking new information and expertise within Digital Marketing, you will be learning what the latest digital marketing tools are and the different ways you can generate new and more customers. You will be looking... READ MORE
The Influencer & Content Marketing Masterclass is designed for senior brand marketers wanting to broaden their skills and knowledge within the Digital Marketing space, you will learn how to research and produce content which will help you drive more online traffic. There will be discussions around how to produce content and the varieties of formats... READ MORE
Do you love analytics and everything that it can do? This year IAPA are brining you their National Conference of "Advancing Analytics". You will hear from different International experts who will share their thoughts about Analytics and what you can learn. They will be joined by local experts sharing their stories about how they moved... READ MORE