Marketing news, events and resources
With so many different social media channels available and with them constantly changing and also more social media channels being created all of the time it can be hard to keep up. Attending this event you will learn what they are; what to use; what other people are using plus much more.
"MILLENNIALS ARE THE FASTEST CREATORS AND EVEN FASTER ADOPTERS – AND THEY’RE CHANGING THE WORLD WE LIVE IN EVERY DAY." - Growth Tank This event includes two days of research, insights, strategies, interactive workshops, roundtables and networking to help give brands the edge on millennial consumers.
There are many different forms of marketing, at this event you will be introduced to different concepts to effectively use digital forms of marketing; marketing is a crucial part of the overall marketing plan and it includes social media, e-marketing and the value of your current website. You will learn how digital marketing can apply... READ MORE
This one day workshop brings together case studies, research, hands-on learning plus much more to help participants understand the use of social media for business and also different business strategies when it comes to social media. You will participate in small group activities, discuss as well as other forms.
This course on data analytics has been put together to simplify the topic and make it straightforward and coherent, you will learn about applying a metrics framework to any digital campaigns, read and interpret key reports in Google Analytics, Uncover hidden consumer insights and utilise them to effectively communicate with your consumers plus much more!
Do you want to learn about search engine listings, web analytics or Google Keyword Planner? Then attending this event you will learn that. As you know, just having a website doesn't mean that you business is going to show in Google search straight away. As well as this, you will also learn how to structure... READ MORE
Growth marketing is a great avenue for anyone who is looking to transition into the digital field but do not have technical skills or prefer non-technical fields. This course is also suitable for anyone looking to grow products or services rapidly. Growth marketing creates a platform for companies to accelerate forward. Master the techniques to... READ MORE
Melbourne Business School’s Centre for Business Analytics presents the Melbourne Business Analytics Conference on Thursday 13th July 2017, showcasing the leading Analytics and Data-Driven practitioners in Australia and New Zealand. Providing a forum for 350+ senior executives, industry professionals and researchers, to discuss the transformation of decision making through advanced analytics, Data Science, Big Data,... READ MORE
You will look at a variety of web-based writing passages and learn how to engage their target audience with more meaningful and interesting copy. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles.
Do you want to learn how to write more engaging copy for your clients or potential clients? At this event you will learn how you can engage your target audience. You will learn with various writing and planning tasks that will be specifically related to your current role. You will also learn about different public... READ MORE