Marketing news, events and resources
Join 20,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online. For two days on 29-30 March 2023, Ad World will stream 6+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level. The all-in-one advertising event will bring... READ MORE
Immerse yourself in three days of non-stuffy networking and expert sessions delivered by industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more. Digital Marketers of all stripes are invited to become one with SEO as we come together to delve into the latest and greatest in search, learn from industry experts,... READ MORE
As the people usually tasked with managing a business’ CRM and promotional communications, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. In a world where major data breaches appear to be an almost weekly occurrence in the news, and after penalties for non-compliance recently increased to... READ MORE
The webinar gathers a panel of climate tech marketing experts to discuss the latest developments and applications of generative artificial intelligence (AI) in the marketing industry. We’ll explore the use of AI in your day-to-day marketing practices, the impact of AI on brand and customer experience, and the ethical considerations surrounding the use of AI... READ MORE
Turbulent economic times mean that budgets are tightening, and your marketing investments are under intense scrutiny. Teams are smaller and must do more with less. After significant data breaches, consumers are demanding better protection from our government. AI is changing everything, and fast. Navigating the ever-evolving MarTech landscape to identify new technologies and work with... READ MORE
Digital marketing is an essential component of any modern marketing strategy. Here are five essentials that every business should consider when implementing digital marketing which will be covered in our Power Hour: 1. Search engine optimization (SEO): By improving your website's ranking, you can attract more visitors, generate more leads, and increase sales. 2. Pay-per-click... READ MORE
What to Expect: At this immersive workshop, you’ll dive into practical insights and strategies that will revolutionize your marketing game. Here’s a sneak peek of what awaits you: Craft Your Winning YouTube Ad Script: Unveil the secrets behind our million-dollar script writing process and create a personalized, impactful YouTube ad script that stands out. Target... READ MORE
A rare opportunity to learn from Lisa Ronson, ex Coles Group and Tourism Australia CMO! Voted as #1 most innovative marketer by CMO Magazine, Lisa will share invaluable insights on being brave and creative to accelerate business growth in 2024 and beyond.
As a business professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and... READ MORE
This practical workshop is designed to help small business owners plan their marketing for the coming year. It is tailored to suit small businesses and provides a lean approach to marketing. The workshop will cover the following topics: Step-by-step review and analysis of the previous year’s performance Identifying your marketing goals for the coming year... READ MORE