Marketing news, events and resources
What to Expect: At this immersive workshop, you’ll dive into practical insights and strategies that will revolutionize your marketing game. Here’s a sneak peek of what awaits you: Craft Your Winning YouTube Ad Script: Unveil the secrets behind our million-dollar script writing process and create a personalized, impactful YouTube ad script that stands out. Target... READ MORE
A rare opportunity to learn from Lisa Ronson, ex Coles Group and Tourism Australia CMO! Voted as #1 most innovative marketer by CMO Magazine, Lisa will share invaluable insights on being brave and creative to accelerate business growth in 2024 and beyond.
As a business professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and... READ MORE
This practical workshop is designed to help small business owners plan their marketing for the coming year. It is tailored to suit small businesses and provides a lean approach to marketing. The workshop will cover the following topics: Step-by-step review and analysis of the previous year’s performance Identifying your marketing goals for the coming year... READ MORE
It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon At Home 2024’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining... READ MORE
This event is bringing together over 150 senior marketing leaders (both B2C & B2B) for a strategic discussion on how organizations can develop innovative marketing strategies in a rapidly moving landscape. The Summit will delve into marketing technologies and the potential to uplift marketing capabilities and customer retention.
Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights, solution providers, technologies and connections that make a positive difference to your business - no matter what stage of online retail you are in. Everybody's Opportunity awaits at this two day original industry conference &... READ MORE
This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles. Course Contents: Effective marketing is vital to... READ MORE
ChatGPT is now an essential part of Marketing, offering businesses an opportunity to tap into the enormous potential of generative AI. However, it’s also a complex, evolving and sometimes unpredictable platform, meaning it can feel overwhelming. In this masterclass, we’ll cover the fundamentals, including theory, tips, tricks, tasks and tools to get you started, and... READ MORE
Unlock the potential of LinkedIn with expert guidance from Karen Tisdell, one of Australia's leading LinkedIn marketing experts. Join us for an exclusive live workshop where you'll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn. In this workshop, Karen will provide a step-by-step approach to mastering LinkedIn... READ MORE