Marketing news, events and resources
For more than a century, the people of the Society of Motion Picture and Television Engineers (SMPTE), have driven the details behind many significant advances in media and entertainment technology. Today, SMPTE continues to enhance the quality of the moving image, despite strong disruption within the media and entertainment landscape. In recognition of the evolution... READ MORE
Join the biggest Search Marketing Conference Series worldwide – Programme by Search Engine Land, the leading Source of Search Marketing News. Search marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX, and you’ll get it right! Immerse yourself in three days... READ MORE
In the time constrained 21st century, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. Students will learn about the strengths and weaknesses of video as a communication medium, and also better understand... READ MORE
Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop's basic capabilities and use tools and techniques to edit images and create visual design mock-ups - no design experience required! This workshop will help students visualise products and designs using Photoshop... READ MORE
The re-invention of retail had arrived far before the pandemic. The changing way in which consumers’ purchase, from window browsing to the convenience, personalization and experience of online shopping. Consumers no longer want a simple transactional purchase, they want to own and influence the brands they buy with. This trend coupled with high streets continuing... READ MORE
Over the years, we have noticed Design Thinking become a widespread way of thinking that has seen many organisations work through a customer-centric approach. In 2016 key organistions were investing over $100 million to implement this way of working across their organisation. Today in 2020 it has become the focus for many designers with proven... READ MORE
In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives. We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief... READ MORE
Sign up for this class if you are a small or medium business owner, or want to expand your knowledge and understanding of: - Social Media Marketing - Email Marketing - Google Ads - SEO - Reputation Management - Content Production - Website Optimization - ADA / Accessibility for Websites - Inbound Marketing - Lead... READ MORE
Learn the fundamentals of Adobe Creative Cloud, combining elements of Photoshop, Illustrator and InDesign to get the best out of them all. Creative Cloud is a group of applications from Adobe for creating marketing materials, designs and communications content. During this comprehensive Introduction course, you will be guided through the fundamentals, exploring the functions of... READ MORE
This Festival will consist of 18 renowned speakers, 6 live panels Q&A, 6 interactive workshops as well as networking opportunities to connect with fellow peers in the UX & Design communities globally: you will have the chance to connect with up to 1000 UXperts! Following the success of our last UX Online Festival, Mobile UX London... READ MORE