Marketing news, events and resources
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For thought leaders with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of launching your podcast. You'll learn the importance... READ MORE |
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Marketing has become chaotic and unpredictable. We’re ready to embrace it, and the effective use of content and technology are paramount. Our ContentTECH conference mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and... READ MORE |
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In the time constrained 21st century, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. Students will learn about the strengths and weaknesses of video as a communication medium, and also better understand... READ MORE |
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Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop's basic capabilities and use tools and techniques to edit images and create visual design mock-ups - no design experience required! This workshop will help students visualise products and designs using Photoshop... READ MORE |
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Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE |
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TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of... READ MORE |
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