Marketing news, events and resources
It is widely accepted that video can work as a strategic marketing and sales tool by improving conversion rates, increasing user engagement and providing an opportunity for user-generated content. At this event we will consider the role of video and how organisations are leveraging the opportunities that video provides. Speakers will discuss how to best... READ MORE
Digital marketing is an ever-changing landscape. Learn how to turn your everyday challenges into opportunity and take control of your marketing campaigns now. Here is a taste of some of the knowledge and skill-sets you'll be taking away from this event: Discover latest trends in email design and how to make this work for you.... READ MORE
It’s one of the fastest changing industries in business and keeping up with the latest digital marketing predictions 2015 are more important than ever. For our November event we have invited four Digital Marketing Experts to answer one question: What will be the top 3 digital marketing trends to focus on in 2015 and why? Each... READ MORE
Do you define success by your Facebook likes, your conversion rate or by your contribution to the organisation’s bottom line? Is your organisation's strategy focused on attracting more customers or greater share of wallet? Faster churn or higher life time value? In February, Interactive Minds will explore what are the appropriate KPIs for digital initiatives... READ MORE
Join us for breakfast with Paul Jeszenszky, Director of Online Marketing, Airbnb. Paul Jeszenszky has worked in digital marketing roles at OMD, eBay and Google and his current role as Director of Online Marketing at Airbnb has him implementing digital marketing for yet another exciting, innovative brand. Paul currently leads the Online Marketing and Media... READ MORE
Join the APSMA Managing Partner panel as they discuss the value of business development, marketing and communications. We all agree that business development, marketing and communication practices are integral to running a successful professional services firm. Although, the value of these practices is often debated with internal stakeholders who can view our efforts as ‘fee... READ MORE
Learn how to measure and improve your online channels with Google certified experts from Loves Data. Whether you're new to online marketing and measurement, studying to take your individual qualification exams, in need of a refresher or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level. Loves... READ MORE
This one day intensive workshop aims to equip participants with particular writing skills to enhance their ability to produce engaging online copy. Most people find themselves needing to write for an online medium and the demand for web based copy is on the rise. This can mean producing engaging copy for your company's website, creating... READ MORE
The PeSA Internet Conference is Australia's longest running eCommerce event, run by sellers, for sellers. This event brings together hundreds of Australian online retailers who look to stay at the forefront of eCommerce developments. This eCommerce focused event will help both established and new online retailers with strategies involved in creating and excelling in the... READ MORE
In this Dive Dive event we will explore how connected devices and technology advances are evolving marketing as we know it and what you need to know to ensure your business has considered its approach