Navigating the new normal: Marketing amid Australia’s shifting consumer sentiment.
September 23
Join leading cultural insight specialists T garage as they unpack the latest consumer sentiment data, revealing how economic challenges and global uncertainty is shaping mindsets, behaviours, and spending patterns.
We’ll unpack responses to marketing activities and also deep dive into the financial vulnerabilities experienced and how you can optimise your marketing activities.
Topics covered:
Latest Consumer Sentiment Data: Up-to-date insights on how Australians feel about their finances, well-being, and future prospects.
Consumer Spending: Understand how consumers are prioritising their spending, and the types of marketing activities they are responding to.
Vulnerability, Insight into how prevalent financial vulnerability is right now and how we should be thinking about this.
Consumer Response Trends: Research into the strategies and tactics that are currently resonating with consumers.
Marketing Strategies: Practical suggestions for minimising the impact of the current environment on your business.
What you will learn:
Overview of general consumer sentiment, how consumers are feeling about life, their finances and the future
Changing spending patterns: Understanding where consumers are cutting back.
Deep dive into levels, and how financial vulnerability is being felt
Learn how service brands can show up for consumers experiencing vulnerability.
Spending Priorities: Identifying where consumers are still willing to spend.
Effective Consumer Engagement: Insights into which marketing activities are most successful in this climate.
Strategic Guidance: Connecting consumer trends to provide actionable strategies for marketers to manage their brands in this context better.
