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GA4 is a revamped analytics system, with different reports than what you’re used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them?
Join facilitator Nick Guebhard, Founder & Digital Analytics Consultant at DataTribe, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools and focus on the critical metrics that can make a big difference to you in your role as a marketer.
Who Should Attend
Marketers who want to understand, and use GA4 to assess performance of marketing campaigns and make changes.
Topics Covered
How GA4 works
Overview of best practice setup/configuration of GA4
The differences of Universal Google Analytics and GA4
Overview of the standard reports and segments
Learning Outcomes
Understand how to assess the performance of their marketing campaigns
Understand how to use GA4 to prioritise website changes
Understand how to use data to understand how to drive more decision making
Understand how to better understand how their digital agencies are performing
Course Experience
A live session will be held each Wednesday for 90 minutes over 4 weeks . The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.
