A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.
Learn how to:
Create engaging YouTube videos
Use paid YouTube ads
Record, edit and publish videos
Grow and manage your channel
Analyse and report
Key Takeways:
A YouTube overview including features and advantages
Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts
Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience
Optimise your campaigns with analytics and insights. Report on key metrics.
Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity
Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement
Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails
Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns
