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TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of them young adults.
Despite being such a young platform and only recently launching an advertising process and hyperlinking capabilities for brands, it is not too early to say that it is “leaking” with opportunities. Brands can take advantage of TikTok to boost brand awareness and engage younger audiences through showing off a lighter side of themselves via funny videos, challenges and other strategies unique to the platform. However, in order to effectively navigate and incorporate TikTok into the marketing mix, marketers need to familiarise themselves with the ins and outs of this emerging platform.
In this workshop, you’ll get an introduction to TikTok, its users and insights that you can use to build a scalable, fun and creative TikTok strategy.
Takeaways
What is TikTok and how can marketers make use of it
Case studies of companies and organisations that have already gone viral or achieved success on TikTok
Practical TikTok strategies that you can adopt and scale to drive your marketing efforts
