Whether you’re a B2B or B2C marketer, client-side or agency, stay ahead of the curve and learn SEM online at this 1 day workshop. Search engine marketing (SEM) makes it easier for your customers to find you. The pay-per-click (PPC) marketing is a cost-effective, highly convenient channel that can transform your business without a huge spend.
What you will learn:
Review the pay-per-click marketing landscape, including an overview of the role of search in today’s media mix, theoretical exercises, presentations and discussion
Get an introduction to the key players and an explanation of the main components, terminology and acronyms and the basics for search engine marketing strategy
Setting up, monitoring and optimising a paid campaign
Understand how to develop a search engine marketing strategy and how this integrates with other online and offline channels
