Tired Presentations? Alternatives to PowerPoint

We recently discussed some top tips for creating great presentations. However, in this post we’d like to discuss some great alternatives to just defaulting to Microsoft PowerPoint. There are a growing number of people now relying on cloud based Internet hosted applications for presentations, without the need for desktop software. Not only does this make presentations easily accessible, it also provides some fresh alternatives to the look and feel of your presentations. We’re not here to bag PowerPoint at all, it’s a great piece of software that many of us rely on daily. However, since it was launched in 1990 there have been a range of other presentation tools that have come onto the scene. We’d like to share some of the other alternatives out there that might be better suited to you, make your job easier and help your next presentation stand out from the norm. Prezi Prezi was launched in 2009 and is a web based presentation application that brings a new perspective to the traditional whiteboard and slide formats for sharing of ideas. We all know just how important visuals are in your presentation. That’s one of the reasons why the zoom functionality of Prezi is so popular, it allows you to zoom and rotate around your page or ‘virtual canvas’ to help the audience visualise your ideas. These may be in text, images or even video. Many presentations are also not linear, often there are many concepts that are inter-related. Instead of jumping back and forth in your presentation deck, with Prezi you just zoom up, down, left or right as you please. If your...

Digital Marketing in 2012: Will it be the year of the application?

Now that 2012 has gotten off to a roaring start, perhaps it is time to take a look at what’s in store for the digital marketing industry for the year. As with any industry, in any year, there will be challenges as well as successes. From our extensive research (well, we did a bit of a Google search), we reckon that 2012 will be the year of the application. Bet you didn’t see that one coming did you? (Side note: if you didn’t see that one coming, and you are working in the digital marketing space, we suggest that you change careers NOW!) As such, we’ve put together our five top items that you might want to put on your digital marketing agenda for the year. Get mobile: we don’t mean that you should rush out to Telstra and arm all your employees with the latest iPhone. What we do mean (and we’re talking to all you marketing and advertising execs out there) is that you need to work out how to effectively integrate ‘mobile-ness’ into your annual business plans and budgets. With consumers increasing their use of mobile devices exponentially every year, mobile marketing is no longer optional (at least, not if you want a successful brand). It is now indispensible. In 2011, Google estimated that 44% of last-minute shopping searches were from either smartphones or tablets. In 2012, if you do not optimise your website for ‘mobile-ness’, with a specific format and landing page for mobile devices, you will be at a serious disadvantage. Better methods of measuring Return On Investment: as with any type of expenditure...

Interesting Trends in Mobile Access in Australia

With smartphone usage in Australia estimated at a whopping 40%, if you’re not already getting serious about mobile, now may be the time. According to Morgan Stanley research mobile internet access will be greater than access from laptops and desktop computers. And according to Google, 44% of searches last-minute gifts will be performed on mobile devices. 12.81% of all visitors to Marketing.com.au are using mobile devices. At the time of writing iPhone, iPad and Android are the top device type. I’ll post a follow up article with more detailed statistics in a few weeks when the sample is larger. I’ve checked a few other sites and the stats range from 5% to 20%. I’d be very interested in your stats, in particular the overall percentage of mobile visitors. These exciting figures provide great opportunity for savvy marketers, but it’s not just the mobile web where the action is. The Envato Marketplace Newsletter has 223,000 subscribers, with over 6000 new subscriptions every month. The Envato infographic itself is quite interesting, however most interesting of all is the “most frequently used mail client” being the built-in iPhone mail app client. If you’re keen on getting into mobile, you might be interested in a group called Mobile Monday. There are chapters all around the world with groups in most Australian cities. Image taken from Google...