The advertising landscape is becoming more convoluted than ever. There are so many different advertising mediums and platforms businesses can use to their advantage, such as web, print, social and traditional media, to reach their target audience. With the wide array of options available for businesses to advertise their products and services, they sometimes struggle… READ MORE
Battle of the Channels will showcase several expert speakers, giving you invaluable insights into the medium they live by; from results they’ve produced, to their successful campaigns. This event is an opportunity to ask questions about any of the big five channels in Australia and network with the experts who work with them.
Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly from marketing. Advertising is far narrower than marketing and should be treated as such. In fact, advertising is just one small part of marketing. If… READ MORE
There seems to be a lot of buzz about the “Multi-screen world”. The term multi-screen (also called multi-device) refers to when we are using multiple screens/devices (e.g TV, Laptop, Mobile and Tablet) either simultaneously (e.g watching TV and browsing the web on your mobile/tablet) or sequentially (e.g browsing your mobile to search for a flight… READ MORE
Marketing.com.au would like to thank Davin Broadbent from Creativa Web Videos for taking the time to share this insightful article on the digital content revolution. There is an air of familiarity around the current state of affairs with television and the growing trend of online digital content consumption, it kind of reminds me of what… READ MORE