There are over 1.3 billion websites on the Internet, and this number is increasing at a rapid pace that means there are countless websites that are all competing in your… READ MORE
You Only Get One Chance: 5 Tips for Crafting Compelling Headlines
You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you… READ MORE
3 Ways To Up Online Sales In 2014
Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead… READ MORE
Where Does Social Media Fit In Your Online Marketing Strategy?
Social media has taken the internet world by storm, and many marketers are deathly afraid of missing out when it comes to social media and anxious that all bases be… READ MORE
Five Simple (and one complicated) Steps to Effective Market Research
Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time… READ MORE
Making the Most of Your Advertising Spend: Examples of Advertising Budgets
Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly… READ MORE
Tips For Marketing Companies On Marketing Themselves
Anyone who works for a marketing company knows how important it is to devise ways and means to improve the exposure of and generate business for other companies. Ironically, marketing… READ MORE
Top 10 Promotional Tactics
Finally perfected your product and sussed out your service lines? But just not sure how to market to the masses? Then why not go with a promotion? Everyone likes a… READ MORE
6 Big Mistakes Made By Hotel Marketers
Marketing in a slow economy for any product or service can be a challenge. Even more challenging is marketing a hotel, which is both a product and a service. Whether… READ MORE
A Step-By-Step Guide to Marketing Budget Plans
Regardless of whether you own a small business or are the managing director of a multi-million dollar corporation, marketing is vital to the growth and profitably of your business. The… READ MORE