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Five Simple (and one complicated) Steps to Effective Market Research

November 14, 2013 By Sally Wood

Market Research

Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time for a spot of market research. As with any type of research, the whole point of market research is to collate as much information as… READ MORE

A Step-By-Step Guide to Marketing Budget Plans

October 9, 2013 By Sally Wood

Free Marketing Budget Templates

Regardless of whether you own a small business or are the managing director of a multi-million dollar corporation, marketing is vital to the growth and profitably of your business. The problem is, many businesses still don’t allocate adequate resources to marketing, or even worse, spend their marketing budget haphazardly. Many businesses, particularly start-up business, make… READ MORE

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