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International Marketing and Market Entry

September 30, 2013 By Sally Wood

World Map digital marketing

Are you lucky enough to have conquered the domestic market? Thinking about going global, taking over the world? Before you embark on world domination, have a quick read of our… READ MORE

Core Marketing Concepts Refresher: SWOT Analysis

June 19, 2013 By Sally Wood

SWOT marketing and advertising

I know, I know. You’ve been waiting with bated breath all week for the next riveting instalment in our core marketing concepts series. Well, take a breath. There’s no need… READ MORE

Protecting Your Brand

January 30, 2013 By Bradley Stock

Protecting Your Brand

Having a business/company name or a domain name, doesn’t give you proprietary rights over your brand’s greatest asset. What this means is that someone else can use or even trademark… READ MORE

Outsourcing Is Not Just For Global Companies

January 21, 2013 By David Iwanow

Last week the web was buzzing with news about “Bob” who was caught outsourcing his job to China and paying someone less than a fifth of his salary to get… READ MORE

Using Social Media in the Marketing Mix

October 1, 2011 By Sally Wood

In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media,… READ MORE

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