Meta descriptions are an important aspect of SEO. Knowing how to use them can improve the results of your digital marketing efforts, especially if your website already has good SEO… READ MORE
Changes Detected in Google SERPs in Early September
Changes in the Google Search Engine Results Pages (SERPs) have seen a recent spike this weekend. While a lot of people were taking a well deserved break, those keenly watching the SERPs… READ MORE
SEO 101: Google Ranking Factors for 2014
SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing… READ MORE
Anatomy Of A Google Results Page – Part 2
Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have… READ MORE
Trends, Benchmarks And Insights – Digital Marketing In 2013
Recently, Experian Marketing Services released a very comprehensive report on just how marketers can reach today’s always on, highly engaged and demanding consumer in an integrated way across a variety… READ MORE
Measuring The ROI Of Your SEO Campaign
Hi everyone, my name is Mike van der Heijden and I work as a Senior Business Analyst at SEO Works, an Australian based SEO services provider with offices throughout Australia…. READ MORE
What Everybody Ought To Know About Infographics
Infographics. We all love them and their popularity is on the rise both worldwide and in Australia. This week in order to honour the humble infographic, we decided to give… READ MORE
Who Knew Insurance was so Expensive: Topping Google AdWords Cost-Per-Click List for 2011
So, by now, we all know what Google AdWords are, right? For those of you that have had your heads buried in the sand for the last 10 years or… READ MORE