If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the ROI in PR? Or, is there really any benefit to marketing? Or (my personal favourite in recent years) what can social media really do for… READ MORE
The Secret of Making Money with Daily Deal Sites
As the cost of living continues to increase, the marketing savvy consumer is trained to seek out the best deals before they buy holidays, furniture, clothes, beauty therapies etc. We all love a bargain and this is something that marketers use to their advantage to attract new customers to their business allowing them to trial… READ MORE
The Real Cost of Marketing
How much marketing costs, or how much to spend on marketing can be a very tricky question for a lot of companies to their collective head around. It’s kind of like the chicken and the egg scenario. You need to undertake marketing to attract clients but unless you have clients (and therefore a bit of… READ MORE
Digital Marketing in 2012: Will it be the year of the application?
Now that 2012 has gotten off to a roaring start, perhaps it is time to take a look at what’s in store for the digital marketing industry for the year. As with any industry, in any year, there will be challenges as well as successes. From our extensive research (well, we did a bit… READ MORE