Econsultancy and Responsys have partnered up again this year to perform the annual Cross-Channel Marketing Report. They surveyed 111 companies and agencies based in Asia Pac and the results indicate that companies are still failing to create marketing programs that build relationships with their customers even though they do recognise the long term value in… READ MORE
How Are Australian Marketing Budgets Being Spent In 2013?
This week Simon O’Day, Vice President Responsys Asia Pacific got in touch with us to share with us a snapshot of how Australian marketing budgets are being spent in 2013 (see infographic below). The data is from the Responsys global annual Marketing Budgets report conducted in partnership with Econsultancy. It is not surprising that 71%… READ MORE
Top 7 Marketing.com.au Articles For 2012
As 2012 draws to a close and the silly season is well underway, we just wanted to take the opportunity to thank you all for your wonderful support of Marketing.com.au. We would also like to wish you and your loved ones a safe and happy festive season. We would also like to say a special thank… READ MORE
❄ How To Avoid Losing Sales This Festive Season ❄
Are you sitting down? Yes, Christmas will be here in just 40 days! While retailers eagerly await for the dollars to start rolling in, they should be wary of overseas competitors getting in early for their slice of the pie. Tim Beverage from Responsys kindly got in touch with us to share his advice for… READ MORE
Digital Marketing Trends In Australia
We recently published an article on Inbound Marketing In Your Marketing Mix where we discussed the importance of customer engagement and the need to focus more attention on earning the interest of customers and not just relying on being able to buy it through traditional marketing. However, for many of us, digital marketing is still… READ MORE
Mobile Marketing Trends in 2012
The penetration of smartphone ownership in Australia is one of the highest in the developed world and the numbers are continuing to rise. According to Frost and Sullivan, around 41 per cent of Aussies currently own a smartphone and this number is expected to hit 65 per cent in the next five years*. For most… READ MORE