Gone are the days when you had a separate team for public relations (PR) and SEO, working in isolation. While your PR team was busy securing coverage in magazines, newspapers and TV channels, SEO was all about stuffing content with keywords. However, the recent times has seen a huge transformation in the digital landscape, and… READ MORE
What is Public Relations?
Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is Public Relations? According to all the textbooks, public relations is defined as long-term, deliberate efforts to maintain (and foster) a mutual understanding between a company… READ MORE
Media Connections Kicks Off A Media Madness Membership Drive
Our friends at Media Connections got in touch with a special membership offer they are running this week that we wanted to share with our Marketing.com.au readers. Media Connections is the place where story ideas, media and publicity meet. As a Media Directory, they offer business, PR and marketing companies a channel to submit releases… READ MORE