In March 2025, an e-commerce company watched its organic traffic plummet 73% overnight. They’d followed every “best practice” guide, checked every box, optimised every meta tag. The cost: $47,000 in… READ MORE
How To Avoid The Biggest SEO Mistakes
Having a Search Engine Optimisation strategy is a must for nearly every business. Research shows that 57% of businesses don’t have an SEO plan in place, leaving them at a… READ MORE
3 Core Challenges Of Enterprise SEO & How To Overcome Them
Do you want your business to attain recognition and trust with a range of customers regardless of their current purchase intentions? An enterprise SEO strategy understands how to create a… READ MORE
5 Actionable Tips To Create Good SEO Content
Creating good SEO content is not as difficult as you might think. It does not involve a strict structure that you have to respect or rules, like inserting a keyword… READ MORE
SEO And SEM Strategies For Online Marketers
Search engines are every day ‘lost and found’ of our lives. When it comes to being found, noticed, and appreciated, there is no better medium than topping the search ranking…. READ MORE
Broad Match Keywords in Google Ads Are A Mistake
How To Select Keywords A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword…. READ MORE
How to Skyrocket Your Rankings Through Brand Mentions
When it comes to using the Internet as your brand’s platform, Search Engine Optimisation (SEO) represents the totality of the techniques you need to use to make sure your brand… READ MORE
6 Common Mistakes To Avoid with Google AdWords Campaigns
Google AdWords is an excellent way to market your business to an audience with high intent to buy. But it is also difficult to achieve great results without having experience… READ MORE
5 Simple Tips to Optimise Your WordPress Website for SEO and Increase Conversions
What good is a killer portfolio and a beautiful theme for your online business if it’s not Search Engine friendly? Well, major search engines such as Google, Bing, Yahoo and… READ MORE
Google AdWords: How to Ensure Your Advert Has a High Quality Score
Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.