When it comes to harnessing the power of digital channels for marketing, email marketing grabs the top spot. Over 89% of digital marketers use email marketing as a solid strategy for lead generation. There are a couple of reasons why email marketing has taken off as a successful marketing method and will continue to be… READ MORE
5 Lessons to Learn from an Unsuccessful Email Campaign
Email messages are powerful, in fact, even more than other digital channels in terms of making an impact on your marketing efforts. The messaging from your emails are the glue that keep together your whole content marketing strategy. It is where you reach out to everyone, and is still one of the most powerful and… READ MORE
8 Email Marketing Mistakes You’ll Want To Avoid
Email marketing can be a very effective strategy if it is employed correctly. Too many marketers shoot themselves in the foot and can harm their brand’s reputation and effectiveness by making common and preventable email marketing mistakes. 1. Too Long or Too Short Email length is important to keeping the reader both engaged and adequately… READ MORE
5 Tips To Capture Mobile Clicks
Most marketers are well aware by now of Mobile Love In Australia and the Mobile Marketing Trends that have changed the way we engage with our customers. The importance of optimised web content and email for mobile devices should never be underestimated. Responsys, a leading provider of email and cross-channel marketing solutions, got in touch… READ MORE
Are Your Email Campaigns Really Mobile Friendly?
Do you want to make the most of every opportunity to engage with your customers? Ever wondered why your email campaigns are just not performing? Well perhaps you need to review whether your email campaign is really mobile device friendly. We recently looked at Mobile Love in Australia and we know that use of mobile… READ MORE