Have you ever lost potential customers from your business? How did you feel? Losing potential customers from your business is the most painful thing to go through in a business,… READ MORE
The Value of Social Listening as a Social Media Strategy
When you hold a conversation, the success of the interaction relies on your ability to listen to the other person and give appropriate responses. The same thing is true of… READ MORE
The Power of Data in Marketing
In this article, we’ll take a look at how data modulation in synchronization with your marketing mix can build traction and drive impact through sales and account led programs. Organisations… READ MORE
Our Marketing Predictions for 2013: How do you think we did?
Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts… READ MORE
Giving Away Poorly Made Promotional Items May Affect Your Business
If you are using a promotional item to promote your business, you need to be proud of it. It’s rewarding to see your logo on good quality materials. Although it… READ MORE
Promo Planning for Pros: Sample Promotional Plan Template
What exactly is a promotional plan, I hear you ask? Well, in its simplest form, a promotional plan should work hand-in-hand with your overarching marketing plan to set out the… READ MORE
Case Study: SMS Gateway Nurtures Sales
So you don’t think your online sign up process needs SMS gateway support? Take the case of one our clients in the energy comparison business, who has given us permission… READ MORE
Core Marketing Concepts Refresher: The Value Chain
Are you one of those people that have been lumped with marketing duties (even though you are a bona-fide IT nerd)? Or, perhaps you finished your marketing degree way back… READ MORE
Really Simple RSS
RSS stands for ‘Really Simple Syndication’ (or Rich Site Summary) and is a relatively easy and free way to communicate updates to your (or your client’s) website. Users can subscribe… READ MORE