Regardless of whether you own a small business or are the managing director of a multi-million dollar corporation, marketing is vital to the growth and profitably of your business. The… READ MORE
Australian Marketing Events Round Up – September 2013
Our Australian marketing events page is certainly one of our most popular pages at Marketing.com.au. There are loads of quality events taking place right across the country in any given… READ MORE
Australia's Generous Gen Y's
Earlier this year we shared with you some interesting stats on Australia’s Baby Boomers in our article What You May Not Know About Baby Boomers. However, now it’s time to… READ MORE
Australian Social Media Statistics 2012 vs 2013
There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the… READ MORE
Upcoming 2013 Australian Marketing Events
The year is certainly flying by and before we know it, Christmas will be here! Before we get ahead of ourselves, the time has come again for us to do… READ MORE
Save The Date: Upcoming Australian Marketing Events
Can you believe we’re at the halfway mark for 2013? Well, the time has come again to do a quick round up of some key Australian marketing events and conferences… READ MORE
Core Marketing Concepts Refresher: Two for One
Notebooks out and pencils ready? Today we have the second instalment in our dummies guide to core marketing concepts. I know what you’re thinking; core marketing concepts don’t really have… READ MORE
Harnessing The Power Of Pricing – Part Two
So, a couple of weeks ago, we brought you a round-up of the three main pricing strategies. For those of you who have been slacking off on your homework (and… READ MORE
Trends, Benchmarks And Insights – Digital Marketing In 2013
Recently, Experian Marketing Services released a very comprehensive report on just how marketers can reach today’s always on, highly engaged and demanding consumer in an integrated way across a variety… READ MORE
A Beginner’s Guide To The Product Life Cycle
So…what is a product life cycle I hear you ask? Is it just another technical term some grumpy old, elbow-patched academic has dreamt up? The short answer is no. Every… READ MORE