If you have to choose a digital platform to market your business, what will it be and why? While many people are no expert in marketing, one of the most probable response you’ll hear is that social media sites are your best bet. Why? It is because everyone knows that a massive number of internet… READ MORE
How to Skyrocket Your Rankings Through Brand Mentions
When it comes to using the Internet as your brand’s platform, Search Engine Optimisation (SEO) represents the totality of the techniques you need to use to make sure your brand stays on top of every Search Engine Results Page (SERP). This means that with the help of proper SEO utilisation, your brand’s webpage will be… READ MORE
5 Tips for Content Marketing Success
Content marketing is blogs, social media, diversified content such as videos, webinars, eBooks etc. you use as part of your marketing campaign. Content marketing success depends on how effectively you use these to boost your business. Done right, you or your brand will be an expert within the industry. Your followers will increase, so does… READ MORE
Why Videos Go Viral
Whether you’re a budding music artist or someone looking for a little brand recognition, YouTube is a quick and cheap method of getting something out there. However, just because the barrier to entry is low doesn’t mean you’re guaranteed a hit. There are over 48 hours of video being added to YouTube every single hour…. READ MORE
How to Propel Your Online Marketing to New Heights
If you are more of a traditional marketing expert, it may be time to brush up on your online marketing knowledge. It’s an area of marketing specialisation that is definitely here to stay. With ever increasing web usage (from 11% of the developed world in 1996 to 77% in 2013), online marketing may one day… READ MORE
You Only Get One Chance: 5 Tips for Crafting Compelling Headlines
You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you have to say, amidst the veritable explosion of content and message delivery channels that compete for their attention every minute of every day. Whether you’re… READ MORE
10 Tips for Writing Effective Advertising Copy
Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can bang out slogans and headlines and advert copy in the blink of an eye. The simple truth is most of us can’t. That’s not to… READ MORE
What are Social Influence Metrics?
Last week we discussed building your authority. One way in which you can do this it look at your social influence. When you influence someone, you have had an effect on their opinions, attitudes and/or behaviours. For example, you’ve just tried out this fantastic authentic Mexican restaurant in the city that made the best tacos… READ MORE