The days are gone when social media was just meant for us. Nowadays, it has become mainstream than ever before. Businesses all across the globe are putting their best foot… READ MORE
How to Create a Social Media Marketing Plan like a Pro
If you have to choose a digital platform to market your business, what will it be and why? While many people are no expert in marketing, one of the most… READ MORE
How to Skyrocket Your Rankings Through Brand Mentions
When it comes to using the Internet as your brand’s platform, Search Engine Optimisation (SEO) represents the totality of the techniques you need to use to make sure your brand… READ MORE
5 Tips for Content Marketing Success
Content marketing is blogs, social media, diversified content such as videos, webinars, eBooks etc. you use as part of your marketing campaign. Content marketing success depends on how effectively you… READ MORE
Why Videos Go Viral
Whether you’re a budding music artist or someone looking for a little brand recognition, YouTube is a quick and cheap method of getting something out there. However, just because the… READ MORE
How to Propel Your Online Marketing to New Heights
If you are more of a traditional marketing expert, it may be time to brush up on your online marketing knowledge. It’s an area of marketing specialisation that is definitely… READ MORE
You Only Get One Chance: 5 Tips for Crafting Compelling Headlines
You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you… READ MORE
10 Tips for Writing Effective Advertising Copy
Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can… READ MORE
What are Social Influence Metrics?
Last week we discussed building your authority. One way in which you can do this it look at your social influence. When you influence someone, you have had an effect… READ MORE