Most marketers use AI the same way they use a calculator. They type something in, get something out, and paste it where it needs to go. A headline here, a… READ MORE
Why Companies Are Creating Their Own Digital Marketing Skills Shortage
There is a version of the digital marketing skills shortage story that employers across agencies, in-house marketing teams and other digital businesses tell about themselves, and it goes something like… READ MORE
Market Diversification Starts With Marketing: How AI Can Support Australian Export Growth
Australia has been talking about export diversification for years. The risks of relying too heavily on a small number of markets are well understood. Long-term export growth may benefit from… READ MORE
Trailblazing Digital Marketing Strategies For Success
In today’s hyper-connected world, where technology is advancing at an unprecedented pace, businesses are presented with both remarkable opportunities and daunting challenges. The digital frontier offers a vast landscape for… READ MORE
How To Use AI And GPT To Boost Online Sales And Marketing Results
Marketers today face the dual challenge of shrinking budgets and staffing shortages. Here we explain how the power of Artificial Intelligence and in particular GPT technology can boost your online… READ MORE
How To Integrate AI Into Your Content Marketing Strategy For Better Results
If you have a content agency, you’re well aware of how artificial intelligence and marketing automation can change the outlook of any business. Using advanced platforms can not only help… READ MORE
Digital Nexts: AI, AR, Automation & IoT
This August we’re exploring the world of nexts! What’s next for the world of the consumer undoubtedly means a shift for marketers and brands alike as they adjust and optimise… READ MORE
The Future of Email: What’s Next For Digital Marketing?
You might be surprised to learn that email marketing has been said to have a much higher return on investment over social media, proving that email has held the marketing… READ MORE
Top 5 Trends in Digital Marketing in 2019
Technology and digital infrastructure play a pivotal role in putting businesses ahead of their competition. However, with changing trends, the technologies and strategies that were once integral to business operations… READ MORE