Marketing strategies evolve each year, and old businesses need to adapt to the current marketing trends to catch new leads and prospects. Digital marketing and eCommerce are now essential for… READ MORE
Google Analytics Concepts for Better Web Performance
Before data enters a Google Analytics account, you need to know how it actually gets tracked and there are different methods of doing this. For example, internet marketing services providers… READ MORE
Where Are Small Businesses Spending Their Marketing Dollar in 2017?
As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world… READ MORE
How Running a PPC Campaign Can Impress the Socks off Your Boss
Have you got a manager or CMO that’s not really clued into pay per click advertising? Or perhaps they don’t see the value in investing in this space? Whether you’re… READ MORE
Top 10 Marketing.com.au Articles of 2015
As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
Google AdWords: How to Write a Compelling AdWords Advert
In our last article, we covered How to Ensure Your Advert Has a High Quality Score as part of our Google AdWords ‘How To’ series. We discovered that by improving ad relevance your campaigns receive a higher Quality Score, which means your ads show in a higher position
Google AdWords: How to Ensure Your Advert Has a High Quality Score
Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.
Google AdWords: How to Set Up a Campaign in 10 Simple Steps
If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.
Intro to Adwords for Enterprise
Google AdWords is greater than just an advertising platform, its a fine science and avenue on consumer intent. This workshop will take you through what premier agencies and enterprise search… READ MORE
What Is The Multi-Screen Revolution?
There seems to be a lot of buzz about the “Multi-screen world”. The term multi-screen (also called multi-device) refers to when we are using multiple screens/devices (e.g TV, Laptop, Mobile… READ MORE