Digital marketing performance can be improved with the best digital marketing tools. One of these is SEMrush. It’s a software as a service (SaaS) first created by Oleg Shchegolev and Dmitry Melnikov in 2008. The tool can be used for:
SEO
Advertising
Social media
Content
Competitive research
Reporting and management
SEMrush AU Search Awards 2019
SEMrush is coming down under to recognise the best digital marketing professionals in Australia at the inaugural SEMrush AU Search Awards. The 24 award categories were open to all Australians in the marketing sector, including those in-house brands, agencies and freelancers.
Award categories for digital marketers and online marketing teams include:
Online Presence Breakthrough
Best B2B Campaign
Best B2C Campaign
Best SEO Campaign
Best Local Campaign
Best Advertising Campaign
Best Content Marketing Campaign
Best Low Budget Campaign
Best Integrated Campaign
Highest Website Visitor Growth
Best Influencer Outreach Campaign
Best PR Campaign
Best Use of Data in a Search Campaign
Best Blog
Best E-Newsletter
Best Online Marketing Campaign – for the categories of: Healthcare, Finance, Retail, Travel, Legal Services, and Education
Best Marketing Agency
Best In-House Team
Best Marketing Community
Young Search Professional of the Year
Last year the awards were held at the Sydney Opera House on 23 October 2018. Click here to see the 2018 winners and take a look at the highlights real below:
The 2019 awards ceremony and gala dinner will take place at the Sydney Opera House on 12 November 2019.
The 2019 SEMrush AU Search Award Shortlist
On the 9 October the 2019 shortlist of the SEMrush AU Search Awards were announced.
The 2019 SEMrush AU Search Awards nominees include:
ONLINE PRESENCE BREAKTHROUGH
Arrow Digital & AMF Magnetics – Online PowerHouse Innovate Online & Dr Lanzer – Trimming The Fat (On SERPs) King Kong & Art Lovers – Making Waves in the Art Industry King Kong & Heartful Diamonds – Bringing Diamond Painting Mainstream Optimising & Aluminium Trade Centre – Aluminium to Alu–maximum Overdose Digital & Prana Chai – Road to Chai Prominence StewArt Media & Tennis Direct – Match Winning Tie–Breakthrough Performance
BEST SEO CAMPAIGN
Impressive & Etoile Collective – Get the Glow Localsearch & Australian Skin Clinics – Results-Driven Local SEO in 2019 Open Colleges– SEO Campaign Resolution Australia & ANZ – Invest & Protect SEO Rocket Agency & Crown Group – Moving Property in a Tough Market Spark Foundry & AustralianSuper – Beating the Tax Man (ATO) to Superannuation Position ‘0’ StudioHawk & Officeworks – REACTing to the Unexpected WME & Nicks – SEO that Ages Like a Fine Wine WME & Team Medical Supplies – Finding a Strong SEO Heartbeat WME & Unique Laser – Revitalized branding with SEO
BEST CONTENT MARKETING CAMPAIGN
Lawpath – Making Law as Easy as Ordering Dinner Overdose Digital & World Vision Australia – Achieving Lasting Change Resolution Australia & Price Attack – Best Content Marketing Campaign
BEST B2B CAMPAIGN
Copilot Crew & Transdirect – CRO + SEO = Smashing Growth Gains headmark. & Provender – +175% leads: who knew you could give away FREE vending machines? King Kong & The Little Big Dairy Co – Best B2B Campaign Lawpath– Introducing a Customer–centric Approach to Company Formation Living Online & Zanda – Becoming Industry’s First Choice Supplier Metric Labs & Coreserve – Data–driven Marketing for Acute Targeting Rocket Agency & Rezdy – Enjoy More Bookings with Less Stress StudioHawk & Police Check Express – Calling in Backup WME & Team Med – Breaking new ground in B2B healthcare
BEST LOCAL CAMPAIGN
Croud & Ribs & Burgers – Beefing up local performance Digital Squad & The Core – HardCORE SEO No Standing Digital – Harvey Norman Factory Outlets – Viral Online Marketing Gurus & 1001 Optical – How 2020 Vision Helped Achieve 5.5x More Organic Conversions Resolution Australia & McDonald’s – Maccas Largest Digital Billboard Resolution Australia & ANZ Mobile Lenders – Best Local Campaign Local Search for Local Lenders StudioHawk & Gami Chicken – When You Can’t Wing It WME & Unique Laser – Bringing Beauty to the Suburbs
BEST B2C CAMPAIGN
Alpha Digital & Baskin–Robbins – Dynamic ‘Creature Creations’ Rocket Agency & Luna Park Sydney – Halloscream 6 StewArt Media & Allied Auto Online – Auto Parts Retailer Roadmaps Revenue Growth StewArt Media & Jumbo Pets – Pet Products Create Pedigree Profits StewArt Media & Tennis Direct – Australian Open for Business Synq Digital & Jayco – 2019 Jayco Adventure Sale Web Profits & Logitech – Get Your Game Face On WME & Nicks – Quenching Australia’s Thirst for Liquor
BEST ADVERTISING CAMPAIGN
Alpha Digital & Petbarn – Hyper–Relevant Search Marketing Croud and Ribs & Burgers – Beefing up performance Innovate Online & Anaconda Stores – Custom Bidding Based on Live Snowfall Reload Media & MoveActive – How Reload Helped MoveActive Grow Their Business Tenfold with Digital Advertising Rocket Agency & Luna Park Sydney – Halloscream 6 StewArt Media & Allied Auto Online – Speeding Profits on the Superbuyway StewArt Media & Jumbo Pets – Release the Hounds of Google Ads StewArt Media & Tennis Direct – Paid hits a winning return
BEST LOW BUDGET CAMPAIGN
Arrow Digital & Dorset Gardens Hotel – Low Budget Big Results OnQ Marketing & Powerark Solar – Search Awards Low Budget SEO Campaign Rocket Agency& UKO – Goodbye Landlord, Hello UKO StudioHawk & Melbourne Natural Therapies – Knot a Problem! Supple – Scaling Organic Traffic on PokeWeakness Vine Digital & Australia Migrate – Simplifying the Immigration process through UX
BEST INTEGRATED CAMPAIGN
A.P. Web Solutions & Climatise – Evidence Based Integrated Campaign Leads to 162% Increase in Website Enquiries in 3 Months Arrow Digital & AMF Magnetics – Online PowerHouse of Magnetic Proportions Living Online & Unios – Integrated Campaign Propels National Distributor Out of The Square & Reflections Holiday Parks – Search Awards Best Integrated Campaign Resolution Australia & Priceline Rocket Agency & Luna Park Sydney – Halloscream 6 WME & Team Medical Supplies – The Holistic Approach to Digital Marketing WME & Unique Laser – The Beauty of Multi–channel Digital Marketing
HIGHEST WEBSITE VISITOR GROWTH
Arrow Digital & realestateView – Unreal Results in Realestate King Kong & Art Lovers – Making Waves in the Art Industry King Kong & Heartful Diamonds – Bringing Diamond Painting Mainstream Overdose Digital& Prana Chai – Road to Chai Prominence Resolution Australia & ANZ – Invest & Protect SEO Rocket Agency & Jameson’s Strata Management – Transforming Organic Growth For 7 Years Running Supple – Scaling Organic Traffic on PokeWeakness WME & Team Medical Supplies – From Flatlining to Exceptional Growth
BEST ONLINE MARKETING CAMPAIGN – HEALTHCARE
HealthEngine – Australia’s 360° Health Platform Innovate Online & Dr Lanzer – Trimming The Fat (On SERPs) StudioHawk & Southgate Medical – Someone Search A Doctor WME & Team Medical Supplies – Building a Campaign with a Pulse
BEST USE OF DATA IN A SEARCH CAMPAIGN
Alpha Digital & Petbarn – Hyper–Relevant Search Marketing King Kong & Heartful Diamonds – Bringing Diamond Painting Mainstream Overdose Digital & Adore Beauty – Investigate, Analyse & Pivot to Organic Growth Rocket Agency & Luna Park Sydney – Halloscream 6 StewArt Media & Allied Auto Online – Get Your Bearings with Upgraded Navigation
BEST BLOG
Croud & Thrifty Car Hire – Thrifty’s Road Tripping Blog Hello Social – An Australian resource for brands, influencers & social media marketers Lawpath – Providing All the Legal Information You Need in a Matter of Clicks Salmat & Clark Rubber – Raising Clark Rubber’s pool services to the surface Sharesight– Sharesight Blog
BEST ONLINE MARKETING CAMPAIGN – FINANCE
A.P. Web Solutions & Intuitive Finance – Doubling Traffic by Targeting Difficult Keywords Bonfire & Fair Go Finance – Bridging the Data Gap Digital Squad & Squirrel – Infinuty and Beyond! Resolution Australia & ANZ – Invest & Protect SEO
BEST ONLINE MARKETING CAMPAIGN – RETAIL
Innovate Online & Hairhouse – From Cheap To Luxury Murmur & Melbourne City FC – use audience insight & strategic targeting to digitally drive growth Online Marketing Gurus & Ally Fashion – Taking a Retailer From Zero to Hero Online Overdose Digital– Driving Record Growth One Leg at a Time Reload Media & ECO. Modern Essentials – How ECO. Modern Essentials Achieved Their Highest Revenue Month of All Time with Digital Advertising Reload Media & The Sheet Society – Achieving a $1 Million Revenue Goal with the Power of Digital Advertising Rocket Agency – Enabling 4Cabling with Smarter Shopping StewArt Media& Allied Auto Online – Auto Parts Retailer Roadmaps Revenue Growth
BEST ONLINE MARKETING CAMPAIGN – TRAVEL
Digital Squad & Escape Haven – NO TIME TO RETREAT Living Online & Perth Central Caravan Park – Accommodation Bookings Taking Back Control Online Marketing Gurus & Maldives Travel Connection – Travelling Above & Beyond in the name of Digital Marketing Reprise & South Australian Tourism Commission – Growing organic traffic 79% YoY in peak travel season. StudioHawk & SnowsBest – It Was Snow Joke!
BEST ONLINE MARKETING CAMPAIGN – LEGAL SERVICES
Lawpath – Introducing a customer–centric approach to company formation LegalVision – Digital Acquisition Strategy Rocket Agency & Atkinson Vinden Lawyers – Persona based Legal Visibility
eCLICKS & SAE Institute Australia – A New Record for August Open Day Registrations Open Colleges– Rising from the ashes StudioHawk & LearnMate – Higher Education WebSavvy & Monarch Institute – Inspiring continued education through YouTube ads
Pamela, a Certified Practising Marketer, is an award-winning digital marketing strategist. She has delivered results for over 600 local and global products/services; gaining award recognition for content development, website strategy, and innovative digital solutions.
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
