Have you got a manager or CMO that’s not really clued into pay per click advertising? Or perhaps they don’t see the value in investing in this space? Whether you’re… READ MORE
7 Ways to Land Your Dream Job in Digital Marketing
If you’re trying to find a job in the digital marketing field, you’re not alone. As one of the fastest growing industries of recent years, digital marketing is an attractive,… READ MORE
8 Simple Website Changes You Can Make for Search Engine Optimisation
In this Cyber Age, the Search Engine is the temple, an individual or a company who is in search of the query is a devotee, and Businesses that aspire for… READ MORE
Developing Competitive Advantage Through Customer Service
Some businessmen claim that customer service makes all the difference in the business arena. Others are not so convinced and argue that it has lost the power to make or… READ MORE
Do Digital and Marketing Agencies Need to Rebrand in Order to Survive?
Since the first spammy backlink was placed on some poor unsuspecting forum about organic gardening and weight loss, SEO and marketing agencies have suffered a bad rap, and rightly so…. READ MORE
How to Reduce Shopping Cart Abandonment
So you’ve setup your ecommerce store, you have organised great products, have great photos, have done your research into your chosen niche, and are driving targeted traffic to your store…. READ MORE
7 Tips for Boosting Online Conversions with Design
“200% ROI”, would be music to anyone’s ears. It’s a goal that most marketers dream to achieve and entrepreneurs even more so. Most people would generalise the results by saying,… READ MORE
Maximise the Promotional and Branding Benefits of Your Company Mascot
Having the right promotional company mascot, whether it’s an individual, brand character or an inanimate object, does assist consumers in identifying with you and the company ethos. It is not,… READ MORE
5 Google Algorithm Changes and How You Can Future-Proof
Google’s mission is simple – help people find what they’re looking for as accurately and efficiently as possible. To achieve this, aim the Google algorithm is constantly evolving to index… READ MORE
Google AdWords: The Benefits Ad Extensions
Google AdWords ads in the search results have added new features over the years. They have grown from just text based ads to rich snippets containing a lot of different kinds… READ MORE