Influencer marketing has caused a lot of debate over the years, partly because of the transparency issues that have arisen and partly because we have had to come to terms with the fact that everyday people can make a living from documenting their life and spruiking products. But if you unpack it, it makes sense…. READ MORE
Prioritising Your Digital Signage to Get the Most Out of Your Business
Towards the start or end of the financial year, it’s the time to sit down and work out marketing and advertising budgets for the year going forward. If you’ve always put your money into the same marketing and advertising streams, and you’re always getting the same results, maybe it’s time to look at a new… READ MORE
Australian Marketing Conferences and Events – August 2019
It’s the month of August! Time to check in with what the marketing and advertising industry is doing in the events space in Australia. Have you managed to RSVP to a function this year? Add a business card to your networking collection? Or taken notes from a conference? Here’s August’s Marketing.com.au’s monthly Australian marketing and… READ MORE
How to Improve Your Business Reputation
It’s no secret that a large number of buyers research online before making a purchase. They hop on-to many sites and customer reviews before deciding to buy. 85% of consumers trust online reviews as much as personal recommendations. (Source – Status Labs) The internet provides buyers with a way to explore many options. Consumers buy… READ MORE
Common Misconceptions About Digital Marketing
Common misconceptions about digital marketing have been running rampant for some time now. Any business that is looking to get the most out of digital marketing must take the time to educate themselves to understand the strengths and weaknesses. Without any further ado, let’s take a moment to deconstruct some of these myths so that… READ MORE
A Business Idea Versus An Idea For Business
What do you think about these collocations? They look like synonyms, yes? At first glance, it may seem so. Let’s start from the beginning. In order to start a business, you have to have an IDEA: What is your business about? What goods will you produce? What service will you provide? When you answer these… READ MORE
Why The Buck Stops With Customer Reviews
Companies will happily spend a pretty penny on their social media content, influencer and partnership opportunities, search, display banners and all the like, in order to master the beast that is digital marketing. But not enough attention is given to the space where customers look more than anywhere else: reviews. In 2017, BrightLocal found that… READ MORE
Australian Marketing Conferences and Events – July 2019
The third quarter of 2019 is about to start, it’s time to check if you have scheduled in your marketing and advertising industry events for July! Here’s this month’s Australian marketing events, conferences and networking functions round up from the Marketing.com.au team. We also have our dedicated Australian Marketing Conferences and Events Calendar, where we’ll… READ MORE
The Future of Email: What’s Next For Digital Marketing?
You might be surprised to learn that email marketing has been said to have a much higher return on investment over social media, proving that email has held the marketing throne for quite some time. But what’s next for the future of email in the ever-evolving digital world? Social media’s marketing power is huge, with… READ MORE
Clever Content Optimisation Tactics Necessary to Avoid Common SEO Mistakes
The importance of SEO in today’s global market is clear to everyone. For the marketing department, it is arguably the most important aspect of their job. Not only does SEO help search engine logic to more favourably index our web pages, but it also enhances user experience. A long-term marketing strategy can drive traffic towards… READ MORE