Google offers a suite of tools within its Search Console that helps SEOs manage the way Google views and interacts with their site. One of the most useful and controversial tools provided to users over the years has been Google’s Disavow Tool. The Disavow Tool has been the subject of much discussion since its release… READ MORE
Australian Marketing Conferences and Events – December 2019
It’s the last month of the decade. Attend interesting upcoming marketing conferences and events before it’s too late. Here’s December’s Marketing.com.au Australian marketing, business and advertising event round up. We also have our dedicated Australian Marketing Conferences and Events Calendar, where we’ll list other events as soon as we find them. If there’s an event,… READ MORE
5 Tips to Getting Found on Google
With so many ways to advertise a business in 2020, it can be difficult to know which options to spend your time on. Gone are the days where you could place one advertisement in the Yellow Pages and be guaranteed a regular stream of local customers. Today, the concept of Yellow Pages hasn’t disappeared, it’s… READ MORE
Writing longer content that ranks
There are ethical and unethical ways of gaining backlinks. Creating website links with white hat methods seems like a daunting task. I have seen the power that exact match anchor text link could have on ranking websites, even those that had lower quality content or poor perceived niche authority. How was I going to rank… READ MORE
SEMrush AU Search Awards 2019 Winners
About the SEMrush AU Search Awards 2019 SEMrush is a digital marketing tool created by Oleg Shchegolev and Dmitry Melnikov in 2008. It’s used for SEO, advertising, content, social media, competitor research, and reporting. SEMrush visited Australia to celebrate the best digital marketing professionals in Australia. The 2019 awards took place on Tuesday 12 November… READ MORE
The 10 best ways to reward your referrals
Just like reducing recruitment costs, understanding how to efficiently reward referrals is an essential element of any business operation. Whether the business is large or small, referrals form a large portion of how new leads are generated. But how should those referrals be rewarded? Here are ten of the best ways to reward those who… READ MORE
10 Great Examples of Social Media Reputation Management
Social media are two words that became the most popular ones among marketers and entrepreneurs. Traditional methods of advertising are no longer able to bring the results we expect. Every business owner needs to follow current trends to be better than his or her competitors. Yet, social media platforms are a place where everyone can… READ MORE
SEMrush AU Search Awards 2019 Nominations
About SEMrush Digital marketing performance can be improved with the best digital marketing tools. One of these is SEMrush. It’s a software as a service (SaaS) first created by Oleg Shchegolev and Dmitry Melnikov in 2008. The tool can be used for: SEO Advertising Social media Content Competitive research Reporting and management SEMrush AU Search… READ MORE
How To Use Social Media To Reach Your Target Audience
The days are gone when social media was just meant for us. Nowadays, it has become mainstream than ever before. Businesses all across the globe are putting their best foot forward in providing their clients and customers with the best services possible. And social media, being their primary choice of marketing, is helping them in… READ MORE
6 Essential Ingredients of a High-Converting Landing Page
Regardless of the type of marketing campaign, you’re trying to run, from PPC ads to email marketing, the importance of having a thoughtfully designed, properly optimized landing page at the heart of it all is literally something that cannot be overstated. According to one recent study, long-form landing pages don’t just generate up to 220%… READ MORE