Having a Search Engine Optimisation strategy is a must for nearly every business. Research shows that 57% of businesses don’t have an SEO plan in place, leaving them at a… READ MORE
How to Use Google Search Console in 2023
Google Search Console (GSC) is a free Google tool that allows you to keep track of the performance of your website’s SEO, identify technical SEO difficulties and help you identify… READ MORE
Strategies To Maximise The Effectiveness Of Backlinks
“Out of sight, out of mind” is a saying which is becoming extremely important in today’s times when people have a short memory span. Therefore, it is of utmost importance… READ MORE
7 Local SEO Ranking Factors in 2022
Small businesses looking to do well on Google need to think seriously about local SEO. Many businesses make the mistake of focusing on general rules and practices when launching an… READ MORE
A New Approach To Data Protection in 2022
Data is the most integral part of every website. If lost or accessed without consent, it can reveal customer information, employee social security number, client financial records, trade secrets, etc…. READ MORE
Marketing.com.au’s Top 10 Articles in 2021
Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to… READ MORE
7 Tips for Creating an Omnipresent Marketing Strategy
Can your brand make a strong relationship with customers if they don’t see it every other day? In most cases, the answer is no. This is why leading companies follow… READ MORE
What Marketers Need To Know About Google’s New Privacy-Focused Strategy
Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most… READ MORE
How Google December 2020 Core Update Changed The Ways Of SEO For Businesses
The pandemic of Covid-19 had the least effects on Google during the entire 2020. Google made some significant changes to its search algorithm in the year 2020. As a result,… READ MORE
5 Trends In eCommerce Marketing You Should Avoid
eCommerce stores have taken over the world in the past few years. Especially since 2020, people are relying on online stores now more than ever. And thus standing apart from… READ MORE