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Why Are My Local Competitors Outranking Me?

January 29, 2021 By Matt Jackman

Why are my local competitors outranking me?

The battle for local customers is fierce and businesses spend millions of dollars to outrank competitors on Google and other search engines. Getting that top spot on Google could be the difference between growing your business and struggling to find your next customer. In this article, we’ll break down some of the most important elements… READ MORE

Turn Mentions Of Your Brand Into Juice Passing Links

January 15, 2021 By Oli Baise

links reclamation

What Is Link Reclamation And Why Should You Do It? Link reclamation is a process of searching the internet for all the mentions of your company that do not link out to your website and asking whoever is responsible for the relevant page if they will provide a link out to you in their mention… READ MORE

How A Big Domain Name Can Have A Big Impact In 2021

January 2, 2021 By David Green

How A Big Domain Name Can Have A Big Impact in 2021

In September 2012, Google launched an update to its ever changing search algorithm called the EMD update, also known as the “Exact Match Domain” update. Before 2012, if you had a domain name that had an exact match for the search query of a user, look out internet! You had an exponentially better chance of… READ MORE

Beginner SEO Tools

December 2, 2020 By Karen Dauncey

Beginner SEO Tools

We talk about the digital world being fast-moving but when you get into the nitty-gritty of search engine optimisation (SEO) and algorithms, you soon realise that that’s an understatement! This article covers some beginner SEO Tools. Google changes its algorithm hundreds of times a year with the simple aim of providing people with the most… READ MORE

SEO And SEM Strategies For Online Marketers

November 24, 2020 By Amanda Jerelyn

SEO And SEM Marketing Strategies For Online Marketers

Search engines are every day ‘lost and found’ of our lives. When it comes to being found, noticed, and appreciated, there is no better medium than topping the search ranking. Come to think about it, approximately over 90% of all the online experiences begin with search engines. You need to know about SEO and SEM…. READ MORE

What Is Online Reputation Management?

November 15, 2020 By Richard Giuliano

What Is Online Reputation Management? And Why It Is Important

Being a business owner, you work hard and chalk out a proven strategy to match the satisfaction level of your customers. You serve them with top-quality products and services that they are looking for. You assist them with fast and expeditious customer services to solve their every query related to your products and services. So,… READ MORE

5 Ways to Make Your Website Load Faster

October 10, 2020 By Gareth van Rensburg

5 Ways to Make Your Website Load Faster

Regardless of the niche or industry, most businesses nowadays want their website to provide the ultimate user experience. After all, a website that can delight both old and new customers is more likely to perform better compared to the others. As the behaviour of buyers online continues to evolve, the importance of having a fast… READ MORE

Is Traditional Marketing Dying?

August 2, 2020 By Alexis Walker

Is Traditional Marketing Dying?

When you start looking for a marketing guide, chances are that you’ll encounter a list of digital marketing methods. Things like PPC, influencer marketing, social media advertising and more have suppressed a lot of traditional marketing methods, which makes a lot of people believe that traditional marketing is obsolete. However, is this really so? Also,… READ MORE

Competition In The Market: How To Make Your Business Stand Out

June 13, 2020 By Maggie Holmes

How to Get Your Business Known in a Crowd of Competitors

Businesses face many challenges on the road to success. Standing out in a sea of competitors is one of the primary goals of businesses in a saturated market. For businesses in Australia, the struggle remains the same. Differentiating the business and creating a unique presence in the Australian market is difficult, but not impossible. With… READ MORE

The Definitive Guide To Marketing Your Restaurant During COVID-19

June 4, 2020 By Ashley Hunt

Marketing Your Restaurant During COVID-19

The economic impact of COVID-19 has been felt by many, however, most can agree that restaurants have been amongst the hardest hit. There is no doubt that this has forced the hospitality industry to change and adapt, and it’s up to restauranteurs to decide whether they want to embrace this change or fight against it…. READ MORE

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