Since the first spammy backlink was placed on some poor unsuspecting forum about organic gardening and weight loss, SEO and marketing agencies have suffered a bad rap, and rightly so. First from Bloggers, then from more traditional marketing outfits who were perhaps a wee bit jealous, followed by search engines who were made to look… READ MORE
7 Tips for Boosting Online Conversions with Design
“200% ROI”, would be music to anyone’s ears. It’s a goal that most marketers dream to achieve and entrepreneurs even more so. Most people would generalise the results by saying, “They had a good marketing campaign or team behind them.” And that may be true. But what is more significant is the campaigns conversion success…. READ MORE
5 Google Algorithm Changes and How You Can Future-Proof
Google’s mission is simple – help people find what they’re looking for as accurately and efficiently as possible. To achieve this, aim the Google algorithm is constantly evolving to index content in smarter ways. On the flip side, as a business owner you want your website to rank as highly as possible in search results… READ MORE
6 Subtle Methods for Building Brand Awareness
For modern businesses, the digital age has raised both immense opportunities and great challenges. While there are a thousands of different ways to connect with consumers now, this also means that there are just as many distractions to lure them away from your brand. More than ever, companies need to strike the perfect balance between… READ MORE
11 SEO Tips for Beginners to Boost Website Traffic
SEO is a very important aspect of business these days, and it all starts with your company website. Your website might be the first impression a customer gets of your business, so you need to make it count. There are certain details that can enhance your website in the realm of Search Engine Optimisation. 1…. READ MORE
How to Create a Great Content Marketing Strategy
If you’ve never heard the phrase “Content is King” then you’ll want to keep reading; because in today’s market content is more powerful than ever before. Many businesses are still trying to grasp the concept of why ‘content is king’ and why it is imperative to have a solid content marketing strategy in place for… READ MORE
5 Simple Tips to Optimise Your WordPress Website for SEO and Increase Conversions
What good is a killer portfolio and a beautiful theme for your online business if it’s not Search Engine friendly? Well, major search engines such as Google, Bing, Yahoo and more do not care about your beautiful web design and visual content. They care more about the user experience on your website, it’s structure, keywords,… READ MORE
The Focal Point of Local SEO Is Online Reviews
For any online business their reputation is important as it determines your local SEO rankings. The more positive reviews you have for your business, the better your site will rank. Therefore, the focal point of Local SEO is getting those online reviews. However, the local search algorithm considers many things such as external certification, social… READ MORE
Google Penguin Now Realtime and Part of Core Algorithm
Gary Illyes from the Google Search Ranking Team today posted that “Penguin” has now been rolled into their core algorithm. Penguin is the code name given to an update that was first announced in 2012 that targeted websites using link networks (including blog networks, or paid link networks), for the purpose of gaining rankings, thus… READ MORE
5 Ways to Analyse Keyword Difficulty and Pick the Right Keyword
For SEO keyword research is arguably the most important step in any search engine optimisation process. Getting this right is the difference between traffic from search and a lot of wasted effort where content is generated and it completely fails to rank. Most often this is because the targeted keywords are too competitive. No matter… READ MORE