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Top 10 Marketing.com.au Articles of 2015

December 11, 2015 By Calie Salter

As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.

6 Simple Truths For Ecommerce Success

November 3, 2015 By Calie Salter

ecommerce-success

Ecommerce has turned into a rapidly expanding little industry that is changing the way people think about business. It is having a real impact on traditional bricks and mortar businesses around the world. In the last 12 months alone, Australians have spent approximately $17.5 billion online and as the Internet continues to seep

How to Use Google AdSense

October 15, 2015 By Sally Wood

Google AdSense Home Page

If you can learn how to use and master Google AdSense, it can be a great tool through which to generate profit on your website or blog. Basically, you make money out from Google AdSense by hosting third-party advertising on your website or blog and profit is generated every time a user clicks on the advertising.

Google AdWords: How to Write a Compelling AdWords Advert

September 9, 2015 By Sally Wood

In our last article, we covered How to Ensure Your Advert Has a High Quality Score as part of our Google AdWords ‘How To’ series. We discovered that by improving ad relevance your campaigns receive a higher Quality Score, which means your ads show in a higher position

Google AdWords: How to Ensure Your Advert Has a High Quality Score

August 14, 2015 By Sally Wood

Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.

Google AdWords: How to Set Up a Campaign in 10 Simple Steps

July 24, 2015 By Sally Wood

If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.

How to Use Facebook Adverts Demographic Targeting

February 12, 2015 By Sally Wood

facebook adverts demographic targeting

Recently we took you through How to Know What Type of Facebook Advert to Use, along with a whole raft of general Facebook advert tips and tricks. But, what we… READ MORE

Marketing Conferences and Events – February 2015

January 29, 2015 By Calie Salter

Australian Marketing Events Lanyard

With 2015 already in full swing, now is the time to set all your personal and professional development goals in motion. One of the best ways to do so is… READ MORE

How to Know What Type of Facebook Advert to Use

January 16, 2015 By Sally Wood

Facebook Advertising Essentials

Facebook is huge. There is simply no denying it. As of September 2014, there are, on average: 864 million daily active users 703 million mobile daily active users 1.35 billion… READ MORE

Marketing Predictions For 2015

December 17, 2014 By Sally Wood

I know, I know. I’ve only just gotten used to writing 2014 as well. But, it’s time we all faced the truth: 2014 is drawing to a close. As such,… READ MORE

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