With less than 8 weeks until Christmas, make sure that you don’t let 2014 pass you by without getting yourself along to some of the great Australian marketing conferences and… READ MORE
Problogger: The Business of YOU – Chris Ducker
Up until the end of 2009, Chris Ducker was pretty much your standard CEO and entrepreneur; he was working 16 hour days, 7 days a week. He believed that he… READ MORE
Ten Tips for Handling a Media Crisis
As much as we would all like to deal with good news, all the time, the truth is that things go wrong. People make mistakes (or bad choices), accidents happen,… READ MORE
What is Public Relations?
Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is… READ MORE
Giving Away Poorly Made Promotional Items May Affect Your Business
If you are using a promotional item to promote your business, you need to be proud of it. It’s rewarding to see your logo on good quality materials. Although it… READ MORE
Promo Planning for Pros: Sample Promotional Plan Template
What exactly is a promotional plan, I hear you ask? Well, in its simplest form, a promotional plan should work hand-in-hand with your overarching marketing plan to set out the… READ MORE
Top 10 Promotional Tactics
Finally perfected your product and sussed out your service lines? But just not sure how to market to the masses? Then why not go with a promotion? Everyone likes a… READ MORE
How to Get the Best Results from Your PR Agency
So, you’ve decided that your brand needs a helping hand to get cut-through in today’s cut-throat consumer driven market. You’re set with the advertising campaign but a bit unsure on… READ MORE