Consumer behaviour is continuing to develop in ways in which, even five years ago, we could not have predicted. The way in which consumers make their purchases is becoming increasingly complex, and in the uber competitive retail industry, for brands to retain their share of the market, there are a number of key factors to… READ MORE
Maximise the Promotional and Branding Benefits of Your Company Mascot
Having the right promotional company mascot, whether it’s an individual, brand character or an inanimate object, does assist consumers in identifying with you and the company ethos. It is not, however, just a question of deciding what sort of mascot you want to have and then adding images to your letterhead or company signage. First… READ MORE
The Power of Event Marketing and Its Impact on Brand Experience
For the business of today, staying relevant is a constant battle. Digital technology has provided consumers with a thousand and one distractions and a hundred different ways to engage with them. To capture the imagination, you have to be striking and innovative. You have to give customers something that they’ve never experienced before. Or, you… READ MORE
The Focal Point of Local SEO Is Online Reviews
For any online business their reputation is important as it determines your local SEO rankings. The more positive reviews you have for your business, the better your site will rank. Therefore, the focal point of Local SEO is getting those online reviews. However, the local search algorithm considers many things such as external certification, social… READ MORE
Why Your Business Should Invest in Digital Logo Design
Brands have caused outrage this past year, changing much loved logos into less detailed designs, but why are they doing this? Advertising has changed, therefore the way we have design out company logos has to change also. Big brands are changing and adopting more minimal looks that will look sleeker on flat screens. This is… READ MORE
7 Great B2B Marketing Strategies to Help Small Business Boost Sales
Business customers might show an interest in your brand via social media, but that does not guarantee they will buy your product and/or service. Social media marketing does not fit neatly into a strategy, so expecting a tweet to close a million dollar sale is fairly unrealistic. The same can be said for offline channels… READ MORE
What Is Conversational Commerce and Why Should Brands Invest in Chatbots
CEO of Facebook, well-known Mark Zuckerberg, said during his F8 conference, that he doesn’t know anyone who likes calling a business or service they interact with. He thinks that messaging a business should be as natural as messaging a friend. Chatting with our favourite brands and their helpful chatbots isn’t just a misty vision, it’s… READ MORE
10 Proven Ways to Earn Links to Your Website
When it comes to doing link building in SEO, there are several strategies and tactics available. The trouble most people have is implementing the right link building techniques that makes a high-impact on their organic search rankings. It is even more challenging for people to execute effective white hat link building that can be scaled… READ MORE
Some of the Best Marketing Strategies to Super Charge Your Sales
Sales strategies have a lot to do with marketing, and the way we promote our sales model is one of the most crucial parameters for its success. In this article we are going to present several successful marketing strategies that produce a positive impact on a company’s sales. Point of Sale This traditional sales strategy… READ MORE
How I Built a Digital Agency from $0 to $8,000,000 in 18 Months
My name is Gary, I’ll turn 40 this year, am a digital marketeer and not so long ago completed my first eighteen months as the business owner of a start-up. Not to put the kiss of death on it but we’ve done well, in fact we’ve done extremely well. With no funding we’ve grown to… READ MORE