The circumstances surrounding COVID-19 are having a huge and resounding impact on the entire marketing and advertising community. Just one of these impacts is the cancellation of physical events, conferences and meetups. So, during this time, we’re sharing digital events locally and internationally so you can still keep learning, improving your skills and networking! All… READ MORE
Marketing.com.au’s Top 10 Articles for 2019
Marketing.com.au has been sharing knowledge across social media, video production, email marketing, search engine optimisation and much more over our eight years. We are dedicated to bringing our readers frequent updates on all the latest trends, resources and events in marketing from around Australia. This year we’ve had articles on website traffic, digital marketing mistakes,… READ MORE
Why We Need to Look Beyond Follower Size When it Comes to Influencer Marketing
Influencer marketing has caused a lot of debate over the years, partly because of the transparency issues that have arisen and partly because we have had to come to terms with the fact that everyday people can make a living from documenting their life and spruiking products. But if you unpack it, it makes sense…. READ MORE
Why The Buck Stops With Customer Reviews
Companies will happily spend a pretty penny on their social media content, influencer and partnership opportunities, search, display banners and all the like, in order to master the beast that is digital marketing. But not enough attention is given to the space where customers look more than anywhere else: reviews. In 2017, BrightLocal found that… READ MORE
These 5 Roadblocks Are Killing Your Link Building Outreach Efforts
When it comes to increasing your visibility in search engines, link building is considered a vital cog in the wheel responsible for helping websites achieve higher ranks. In fact, it has become an essential part of most SEO plans because of the juice quality links provide to your website traffic. The reason quality link building… READ MORE
How You Can Combine Your PR and SEO Strategies
Gone are the days when you had a separate team for public relations (PR) and SEO, working in isolation. While your PR team was busy securing coverage in magazines, newspapers and TV channels, SEO was all about stuffing content with keywords. However, the recent times has seen a huge transformation in the digital landscape, and… READ MORE
Top Three Australian Advertising Podcasts to Get Your Ears Around
Podcasts are a great way to up-skill and learn on the go. There’s a podcast on everything you could possibly imagine across all sorts of categories – comedy, sports, and crime. Advertising and marketing in Australia has some quality listening available from professional marketing and advertising trade publications. Editors and reporters share the latest industry… READ MORE
What Is Reputation Management?
Why Is Reputation Management Important for Businesses? Risk management is one of the things that smart organisations do to maintain their online and offline reputation. Reasonable actions that they take can involve regulatory standards, safety and security protocols, diagnostics, maintenance requirements, quality control, and monitoring. While most organisations will consider most preventive measures, few will… READ MORE
4 Powerful Mistakes to Avoid in Digital Marketing
Every business owner knows the fact that the business industry never guarantees a smooth sailing course. Almost all businesses have already encountered multiple failures, may it be due to minimal mistakes or major lapses, that can cause a significant issue which affects the company’s business overall profit, especially the errors in digital marketing. Some of… READ MORE
The Importance and Benefits of Collaborations in Creative Business
In today’s competitive business environment, it often takes a collaborative mentality in order to foster the highest level of success that you desire. While brainstorming sessions with your top managers may be one strategy that you can pursue, it can be helpful to take into account the creative ideas of everyone in your company. More… READ MORE