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Maximising Revenue Potential Through Account Based Marketing

April 4, 2017 By Rahul Goswami

Account Based Marketing

It’s important to fine tune marketing against a known set of customers and then lift the levels of engagement and subsequent lead conversation you see within those customers. Account Based Marketing (ABM) allows you to target your marketing to only those you’re looking to build business with. We’ve all worked through the scenario where as marketers,… READ MORE

5 Keys to Marketing Success in the Uber Competitive Retail Industry

January 31, 2017 By Paul Rubinstein

Retail Industry People Shopping

Consumer behaviour is continuing to develop in ways in which, even five years ago, we could not have predicted. The way in which consumers make their purchases is becoming increasingly complex, and in the uber competitive retail industry, for brands to retain their share of the market, there are a number of key factors to… READ MORE

Maximise the Promotional and Branding Benefits of Your Company Mascot

December 3, 2016 By Karen Hoogenbosch

company mascots

Having the right promotional company mascot, whether it’s an individual, brand character or an inanimate object, does assist consumers in identifying with you and the company ethos. It is not, however, just a question of deciding what sort of mascot you want to have and then adding images to your letterhead or company signage. First… READ MORE

The Power of Event Marketing and Its Impact on Brand Experience

November 11, 2016 By Jason D'Costa

event

For the business of today, staying relevant is a constant battle. Digital technology has provided consumers with a thousand and one distractions and a hundred different ways to engage with them. To capture the imagination, you have to be striking and innovative. You have to give customers something that they’ve never experienced before. Or, you… READ MORE

The Focal Point of Local SEO Is Online Reviews

October 4, 2016 By Amir Noghani

online reviews

For any online business their reputation is important as it determines your local SEO rankings. The more positive reviews you have for your business, the better your site will rank. Therefore, the focal point of Local SEO is getting those online reviews. However, the local search algorithm considers many things such as external certification, social… READ MORE

Why Your Business Should Invest in Digital Logo Design

October 3, 2016 By Melissa Lang

logo design

Brands have caused outrage this past year, changing much loved logos into less detailed designs, but why are they doing this? Advertising has changed, therefore the way we have design out company logos has to change also. Big brands are changing and adopting more minimal looks that will look sleeker on flat screens. This is… READ MORE

7 Great B2B Marketing Strategies to Help Small Business Boost Sales

September 23, 2016 By Caroline Bird

marketing tips b2b vector

Business customers might show an interest in your brand via social media, but that does not guarantee they will buy your product and/or service. Social media marketing does not fit neatly into a strategy, so expecting a tweet to close a million dollar sale is fairly unrealistic. The same can be said for offline channels… READ MORE

What Is Conversational Commerce and Why Should Brands Invest in Chatbots

September 7, 2016 By Ania Wilk

Chatbot Robot

CEO of Facebook, well-known Mark Zuckerberg, said during his F8 conference, that he doesn’t know anyone who likes calling a business or service they interact with. He thinks that messaging a business should be as natural as messaging a friend. Chatting with our favourite brands and their helpful chatbots isn’t just a misty vision, it’s… READ MORE

10 Proven Ways to Earn Links to Your Website

July 11, 2016 By Nathan Elly

Earning Links

When it comes to doing link building in SEO, there are several strategies and tactics available. The trouble most people have is implementing the right link building techniques that makes a high-impact on their organic search rankings. It is even more challenging for people to execute effective white hat link building that can be scaled… READ MORE

Some of the Best Marketing Strategies to Super Charge Your Sales

July 5, 2016 By Alex Williams

Man Rocket Money

Sales strategies have a lot to do with marketing, and the way we promote our sales model is one of the most crucial parameters for its success. In this article we are going to present several successful marketing strategies that produce a positive impact on a company’s sales. Point of Sale This traditional sales strategy… READ MORE

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