As a marketing professional, small business owner or entrepreneur, networking is essential. It is essential not only for personal growth and development, but for the growth of your business. Networking… READ MORE
The Most Effective Social Media Campaigns Ever
Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your… READ MORE
Upcoming Australian Marketing Events (April 2014)
Even with Easter upon us at the end of this week, and ANZAC Day not long after, there are still some insightful, educational and informative marketing events happening across the… READ MORE
Creativa’s Greatest Ever Practical Guide to YouTube Optimization
YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and… READ MORE
SEO 101: Google Ranking Factors for 2014
SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing… READ MORE
Facebook Statistics in Australia: Use them to Stand Out from the Crowd
Understanding Facebook statistics in Australia, and Facebook user patterns is vital. With it becoming increasingly difficult to stand out from the crowd on the popular social media platform, an in-depth… READ MORE
How To Design Landing Pages That Increase Your Sales
‘Converting clicks’ is a bit of an online marketing buzz word. It gets thrown around all the time, but do you actually know what it means and, most importantly, how… READ MORE
Why Videos Go Viral
Whether you’re a budding music artist or someone looking for a little brand recognition, YouTube is a quick and cheap method of getting something out there. However, just because the… READ MORE
How to Propel Your Online Marketing to New Heights
If you are more of a traditional marketing expert, it may be time to brush up on your online marketing knowledge. It’s an area of marketing specialisation that is definitely… READ MORE
Are You a Rule Breaker? Content Marketing's 80-20 Rule
According to a number of social media commentators, there’s a storm (in a teacup) brewing about the 80-20 rule of content marketing. (For those of you that don’t know what… READ MORE