I know, I know. I’ve only just gotten used to writing 2014 as well. But, it’s time we all faced the truth: 2014 is drawing to a close. As such,… READ MORE
The World’s Best Marketing Campaigns of 2014
As 2014 quickly draws to a close, we deemed a wrap-up of 2014’s best marketing campaigns absolutely necessary. We scoured the world’s television stations, social media platforms, magazines and news… READ MORE
How to Offer Free Shipping Without Breaking the Bank
A couple of weeks ago, we brought to you an article that illustrated the practical benefits that free shipping can deliver to e-commerce retailers. In case you missed it, take… READ MORE
The Definitive List of Social Media Monitoring Tools
The key to making the most of social media is listening to what your audience is saying about you, your brand, and your products and services, followed by analysing the data…. READ MORE
Top 10 Twitter Tools to Turbo-Charge Your Tweets
There is simply no denying it. Twitter is huge. According to the social media giant, there are 284 million monthly active users, and more than 500 million Tweets are sent… READ MORE
Is Free Shipping Really That Important When It Comes To E-Commerce Conversion Rates?
E-commerce sales are booming. According to Emarketer, global online sales will reach an all-time high of $1.5 trillion this year. Despite this record high, approximately 88% of all shopping carts… READ MORE
Top 10 Tips for Using Google+ Effectively
According to QuickSprout, there are more than 500 million registered Google+ users worldwide. Of these users, 63% are male (and the remaining 37% female). Approximately 48% of Fortune 100 companies… READ MORE
Marketing Conferences and Events for November 2014
With less than 8 weeks until Christmas, make sure that you don’t let 2014 pass you by without getting yourself along to some of the great Australian marketing conferences and… READ MORE
Affiliate Marketing Essentials (Part Two)
Just in case you missed it, last week we covered affiliate marketing essentials: what it is, where it came from, and the technology that makes it such a successful advertising… READ MORE
Affiliate Marketing Essentials (Part One)
Affiliate marketing can seem like a bit of a grey area. It’s not quite advertising, and it’s not quite marketing. It often has negative, spammy connotations associated with it. So,… READ MORE