With constant changes in the world of the Internet, it does not surprise any more that there is a rising number of updates, alternations, guidelines and adaptations that are not… READ MORE
How to Write Compelling Online Copy
Writing compelling online copy is a tough job. Not only do you have to create effective copy for an easily distracted audience (that has an enormous amount of information at… READ MORE
How to Use Media in WordPress Pages and Posts
In today’s time-poor, information dense marketing industry, the use of media in pages and posts is an important way to grab and hold attention. So, here is a guide to… READ MORE
Submissions Open for the 2015 ASTRA Industry Excellence Awards
The Australian Subscription Television and Radio Association (ASTRA) represents the subscription media industry within Australia with over 30 organisations branching across subscription media platforms, channels, suppliers and technology companies. This year… READ MORE
Is Your LinkedIn Company Page Doing You Justice?
There’s plenty of hype and advice out there about the importance of a well-written individual LinkedIn profile, both for job seeking and general networking purposes. Yet the impact of a… READ MORE
The Content Marketing Matrix and How to Satisfy Your Readers Needs (as well as SEO Considerations)
Obviously, when you first start blogging, you quickly come to realise that your business niche is constrained and you need readers. So, your content should center on the areas in… READ MORE
Marketing Conferences and Events – March 2015
There’s never been a better time to set your personal and professional development goals in motion. So why not get more involved in the marketing industry at large? It’s easy to do…. READ MORE
Five Reasons Why Marketing Could Be Your Dream Career
Marketing – it’s the special world of Don Draper, SEO and clever copy, and has served up everything from deliciously shareable gems like ‘the man your man could smell like’… READ MORE
How to Use Facebook Adverts Demographic Targeting
Recently we took you through How to Know What Type of Facebook Advert to Use, along with a whole raft of general Facebook advert tips and tricks. But, what we… READ MORE
Keywords Are Key in Online Marketing
Anyone reasonably familiar with social media and other internet forums would already know that keyword optimisation is an essential ingredient in the online marketing mix. Whether it’s for a business… READ MORE