There’s no hiding away from the fact that almost all customers use search engines to research for the products and services they need. As this is the case, marketers and brands benefit significantly when its SEO campaign is in top-notch. There are two key facets to define your brand success in the long run: off-page… READ MORE
Local SEO Guide for Growing Your Business
You might have an SEO plan in place but does it include local SEO? If not, it’s time to wake up and smell the coffee. Mastering local SEO in 2019 is more critical than ever and it will help to ensure your business stands out amongst your competitors. Allow us to explain. Why Local SEO?… READ MORE
5 Important SEO Trends That Will Help You Stay Ahead in 2019 & Beyond
2018 was an intense year in the world of search engine optimisation. We saw major algorithmic changes that left a large part of the industry scratching their heads. From the Mobile-First Indexing roll out in March to the “Medic” Core Update in August, it was a year full of changes and trends. For those that… READ MORE
Australian Marketing Conferences and Events – February 2019
As February 2019 kicks into gear, so too does the number of marketing and advertising events being held around Australia. Here’s your monthly round up below. We also have our dedicated Australian Marketing Conferences and Events Calendar, where we’ll list other events as soon as we find them. If there’s something we’ve missed submit the… READ MORE
How to Market Yourself When You’re A “Nobody”
Have you ever seen the kinda-comedy, kinda-romance, kinda-drama movie “Memoirs of an Invisible Man”? Amongst all the classics Chevy Chase has starred in, this one doesn’t rank highly. Yet, if you’re starting out in business, it might capture exactly how you feel. Nobody – and I mean nobody – can see you. But even worse… READ MORE
7 Things Your Blog Readers Want from You
Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first page of Google. In fact, most of the blog posts die without even getting a single read. The problem here is most of the posts… READ MORE
How Effective Is Video Content Marketing Really?
Video marketing is not like it used to be. These days, companies are taking it a lot more seriously and so many more are getting on board. Why video, you may ask. Take a browse through the internet and you’ll notice video content pop up at every second click. Besides being an incredibly popular marketing… READ MORE
Australian Marketing Conferences and Events – January 2019
Even though January 2019 is typically a quieter time for marketing conferences and events, while people are enjoying their summer holidays, fear not! We’ve still sourced the next best thing and that’s events being held in early February 2019. Here’s your first 2019 monthly round up below. We also have our dedicated Australian Marketing Conferences… READ MORE
Marketing.com.au’s Top 10 Articles for 2018
In our seventh year, it’s been a great year of knowledge sharing for Marketing.com.au! Since our website first launched back in 2011, our team have been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. This year we’ve had articles on… READ MORE
3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing
There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE