Can you believe it’s already 2018? If you have already set some New Years resolutions, I do hope that you can achieve all that you set out to this year. One easy resolution to include on your list, that helps expands your knowledge and network with other passionate marketing individuals, is to attend some of… READ MORE
How an Exit Strategy Can Help Build Your Digital Business
If you’re like most entrepreneurs, your business is your life. Your blood, sweat and toil have turned it into your baby, and all you want is to see it do well. But this, as you know, can be a tremendous challenge, especially if you own a digital business and are operating in the roller coaster… READ MORE
Australian Marketing Conferences and Events – December 2017
There’s only 26 days left of 2017 and even though December is typically a quieter month for Marketing events around Australia, we’ve still come across some great options below for you. At Marketing.com.au we strive to keep you updated on the most popular upcoming Marketing events around Australia each month. So, if you’re involved in,… READ MORE
The Rising Use of Ad Blockers and What You Can Do as Marketers
Do you remember the days of recording TV programs on videos and then skipping the ads when you watched it back? Well the same concept is available on the online now through software known as ad blockers and it’s on the rise with 615 million devices using them, roughly 11% of Internet users. Essentially ad… READ MORE
Why Do Short Format Videos Work?
In today’s society there is so much information available to viewers. Consumers now “channel surf” the Internet for content and chop and change what they are looking at fast! In an article in the financial review on the 1st November 2017 – The head of retail for Facebook Australia Kate Box stated “The average time… READ MORE
Australian Marketing Conferences and Events – November 2017
November is here! The silly season is right on our doorstep. Before the year escapes us, take five minutes out of your day to peruse our list of upcoming Australian marketing events for November 2017 below and seize the day! At Marketing.com.au we strive to keep you updated on the most popular upcoming Marketing events… READ MORE
TweetChats for Business
TweetChats are sweeping the nation. You thought you were up to snuff on your marketing trends? As you know, it’s a dynamic and evergreen industry, changing every day to keep up with the demand of the most social generation yet. So, while Twitter and Tweets changed the game for both individuals and companies, TweetChats are… READ MORE
How to Skyrocket Your Rankings Through Brand Mentions
When it comes to using the Internet as your brand’s platform, Search Engine Optimisation (SEO) represents the totality of the techniques you need to use to make sure your brand stays on top of every Search Engine Results Page (SERP). This means that with the help of proper SEO utilisation, your brand’s webpage will be… READ MORE
4 Ways to Use Social Media to Amplify Your Branding and Marketing Efforts
Those who were active during the early days of SEO in Sydney will remember how easy it was to optimise a page for a particular keyword or phrase. Stuffing content with keywords was an effective way to influence what search engines thought you should rank for. This combined with an aggressive backlink campaign was all… READ MORE
How to Grow an Awesome Personal Brand That Brings in More Business
Gone are the days where growing your personal brand was only for the heads of top companies with bottomless pockets. If done properly, building your personal brand can have tangible positive results for your business. In today’s digital age we all have access to free tools and platforms to incorporate into our strategies which helps… READ MORE