A robust content strategy needs to be at the core of every ecommerce brand’s digital marketing initiatives. According to a CMI study, 75% of B2C marketers have found their strategy to be the most crucial factor in the success of their content marketing. Yet, only 38% of marketers have a clearly documented content strategy. So,… READ MORE
Master Keys to Thrifty Advertising: A Guide to Advertising on a Micro Budget
Pricey advertisement campaigns don’t always translate to abundant revenue, because, after all, advertisement in itself is just a bait: the quality of a company’s product is what really does the business. This is why having a low budget to spare for marketing needs — even though they are important — is not a threat to… READ MORE
How to Perform a Local SEO Audit All by Yourself
‘Local SEO’ is one of the most widely used phrases when people speak about handling the online presence of any local business. The focus on local SEO has increased exponentially in the past few years, mostly owing to one significant shift in user search behaviour – the usage of “near me” searches: We’ll get to… READ MORE
Time Management for Marketers
How to Keep Your Head and Health in Top Gear Unless you can add more than 24 hours in a day, you will need to have excellent time management skills in your work and your life. Start with creating a plan and following it. This will help you make the most efficient use of your… READ MORE
How Website Content Helps With SEO
“Will blogging help my SEO?” It’s a question I get asked all the time. And it’s a question that doesn’t have a simple yes or no answer, as it really depends how this “content” is done. Simply posting a blog article every week without a plan or any goals set is most often going to… READ MORE
Australian Marketing Conferences and Events – November 2018
This month Marketing.com.au celebrated our 7th birthday! Since our website first launched back in 2011, our team have been committed to providing our readers with regular updates on the latest events, news and resources relating to marketing and advertising in Australia. We thank everyone for their support and look forward to continuing to provide this… READ MORE
What Is Remarketing in Google Ads?
Remarketing in Google Ads (previously known as Google AdWords) is one of the most powerful paid tools you can use for your business. If you’re paying for Google Ads already, you should definitely be running a remarketing campaign. Often called retargeting, remarketing is a way to get in front of people who have already visited… READ MORE
How You Can Combine Your PR and SEO Strategies
Gone are the days when you had a separate team for public relations (PR) and SEO, working in isolation. While your PR team was busy securing coverage in magazines, newspapers and TV channels, SEO was all about stuffing content with keywords. However, the recent times has seen a huge transformation in the digital landscape, and… READ MORE
5 Tips for University Students to Help Kickstart Your Career in Digital Marketing
Having been born a first-generation Australian with immigrant parents who value good education, I was always pushed to perform the best academically. Against their will for me to study Medicine or Law, I’m currently completing my double bachelor’s degree in Business and Information Technology, majoring in Marketing and Enterprise Systems Development at the University of… READ MORE
5 Lessons to Learn from an Unsuccessful Email Campaign
Email messages are powerful, in fact, even more than other digital channels in terms of making an impact on your marketing efforts. The messaging from your emails are the glue that keep together your whole content marketing strategy. It is where you reach out to everyone, and is still one of the most powerful and… READ MORE