The Internet is not going to go away; that is a fact and one that some of your customers may struggle with, but how many times have you listened to a member of the younger generation and feel as though they are speaking another language? It can be like this for consumers who prefer to… READ MORE
Four Strategies SEO Agencies Use To Supercharge Google My Business
If you’ve claimed and verified your Google Maps listing you may think that’s all there is to it. However, whilst Google My Business (the platform you use to manage listings) implies that all you need to do is keep your details up to date and upload a few photos, there’s tons more you can do… READ MORE
Australian Marketing Conferences and Events – March 2017
Each month at Marketing.com.au we try and make it easier for you to keep informed about upcoming events around Australia that may be of interest to you, to help you keep your skills up to date. Last month we shared with you the upcoming marketing events and conferences for February and it’s now time to… READ MORE
9 SEO Mistakes You Should Avoid to Ensure Better Ranking
Search Engine Optimisation (SEO) is one of the key parts in digital marketing which helps to keep your website at the top of popular search engines for your targeted keywords. People know how important SEO is for any website to a get good amount of organic traffic and drive more conversion. However, it’s almost impossible… READ MORE
Promotional Products Are Worth the Investment – If You Know How to Maximise Them
When it comes to promoting your brand and marketing your company, one of the popular ways is to give your clients or customers an item with your company logo and/or name on it. These are called company promotional products, and can include anything from pens and notepads to USB drives and umbrellas – the sky’s… READ MORE
7 Practical Strategies to Promote Your Hospitality Business
A hospitality business requires a steady flow of revenue to survive. Like any other business, you need to come up with creative ways to market your brand out there. People must know the services your offer and your location, which is only possible through a well-planned marketing strategy. To promote your hospitality business, there are… READ MORE
Why Research Skills Are Becoming More Important in Marketing
Marketing is one of the most interesting job sectors to follow right now. According to recent estimates, the Australian advertising industry alone is expected to be worth $16.4 billion by 2019, up from $12.9 billion in 2014¹. As the market widens, though, so too does the skill set for the job. Research skills are becoming… READ MORE
Australian Marketing Conferences and Events – February 2017
With the ever changing Australian marketing industry, it’s more important than ever to keep your skills up to date. As we kick off 2017, one easy way to do this is to attend some of these great upcoming Australian marketing events in February 2017 that will help you on your way to a successful year… READ MORE
Marketing Managers Guide to Dealing with Digital Marketers
Let’s face it, many digital marketing agencies have built their reputation by attracting intelligent but often eccentric personality types. While this is a good thing, communication can sometimes be a challenge, especially if you’re a traditional marketing manager. As an example, if you’ve ever participated in a digital marketers meeting, you’ll know that any lingo… READ MORE
5 Keys to Marketing Success in the Uber Competitive Retail Industry
Consumer behaviour is continuing to develop in ways in which, even five years ago, we could not have predicted. The way in which consumers make their purchases is becoming increasingly complex, and in the uber competitive retail industry, for brands to retain their share of the market, there are a number of key factors to… READ MORE