Forward thinking is always important. Locating potential issues in your marketing campaigns and finding ways to fix them is one of your first steps to improving your return on investment, sales and brand reach. Some marketing techniques age better than others, and that’s to be expected as the world moves forward, technology changes and new… READ MORE
3 Important Lessons Learned as a Startup Marketer
Coming from traditional marketing roles, I really didn’t know what was in store when I said yes to a digital coordinator role at then startup, Fixed Price Car Service. Off the back of seed funding, there were a lot of new staff members and everyone was trying to find their feet, all at the same… READ MORE
A Beginners Guide To An SEO Audit
If you’re thinking about launching a new website or have recently, an SEO audit is standard procedure. And an SEO audit isn’t just for new websites, it’s something that should be done on a regular basis. The word audit probably screams boring, right? But in the case of SEO, it’s not about checking financials or… READ MORE
Australian Marketing Conferences and Events – April 2018
As we head into Quarter 2, there are plenty of great marketing and advertising events coming up around Australia that we’re sure you’ll enjoy. If there’s something you think we’ve missed or something you’d like to share, don’t forget you can submit your event free here. Upcoming Events – April 2018
5 Awesome SEO Tips to Boost Your Search Rankings
There are over 1.3 billion websites on the Internet, and this number is increasing at a rapid pace that means there are countless websites that are all competing in your niche. So how can your site stand out from your competitors? The answer is Search Engine Optimisation (SEO). If people want to find information on… READ MORE
How Automation Is Changing in 2018 and What Marketers Can Learn from It
The year 2017 was full of surprising events in which we witnessed Donald Trump becoming the president of United States and cryptocurrency dominating the headlines as a result of their dramatic rise. The digital front also saw drastic changes where the robot “Sophia” became a citizen of Saudi Arabia, and Amazon inaugurated the world’s first… READ MORE
Australian Marketing Conferences and Events – March 2018
Here’s your round up below of upcoming digital marketing and advertising events in Australia throughout March 2018. We really appreciate the support from the community in submitting events, so if there’s something you think we’ve missed or something you’d like to share, you can submit your event here. Upcoming Events – March 2018 Digital… READ MORE
Why Does SEO Take So Long?
Think of this, you’re driving on the freeway and you want to be ahead of someone that left an hour before you. They’re already up to their maximum speed of 100km/h and are miles in front. So, not only do you have to catch up to the speed that they’re doing, but also go a… READ MORE
Marketing Your Knowledge and Information – How to Sell What You Know
There was once a time when the term ‘marketing’, meant placing an ad in a newspaper, utilising word of mouth, or providing a free chocolate in the hope that someone would buy the box. Of course, these traditional forms of marketing are not yet obsolete they have evolved into something bigger, greater, and more profitable…. READ MORE
Australian Marketing Conferences and Events – February 2018
As February 2018 kicks into gear, we wanted to share some of these exciting Australian marketing events with you. We are spoilt for choice with such a diverse range of events, but if there are any we’ve missed or you have one to share please let us know. Simply submit your event here. February 2018… READ MORE