What do you think about these collocations? They look like synonyms, yes? At first glance, it may seem so. Let’s start from the beginning. In order to start a business, you have to have an IDEA: What is your business about? What goods will you produce? What service will you provide? When you answer these… READ MORE
Why The Buck Stops With Customer Reviews
Companies will happily spend a pretty penny on their social media content, influencer and partnership opportunities, search, display banners and all the like, in order to master the beast that is digital marketing. But not enough attention is given to the space where customers look more than anywhere else: reviews. In 2017, BrightLocal found that… READ MORE
Australian Marketing Conferences and Events – July 2019
The third quarter of 2019 is about to start, it’s time to check if you have scheduled in your marketing and advertising industry events for July! Here’s this month’s Australian marketing events, conferences and networking functions round up from the Marketing.com.au team. We also have our dedicated Australian Marketing Conferences and Events Calendar, where we’ll… READ MORE
The Future of Email: What’s Next For Digital Marketing?
You might be surprised to learn that email marketing has been said to have a much higher return on investment over social media, proving that email has held the marketing throne for quite some time. But what’s next for the future of email in the ever-evolving digital world? Social media’s marketing power is huge, with… READ MORE
Clever Content Optimisation Tactics Necessary to Avoid Common SEO Mistakes
The importance of SEO in today’s global market is clear to everyone. For the marketing department, it is arguably the most important aspect of their job. Not only does SEO help search engine logic to more favourably index our web pages, but it also enhances user experience. A long-term marketing strategy can drive traffic towards… READ MORE
Instagram Hiding ‘Likes’ And What It Means For Your Business
Your business’s Instagram page has been rendered useless. No like count? How else will your followers (and potential followers) know your account is legit anymore? Sure, you’ll be able to see your own like count. But no one else will. How will people know how popular you are? How else will they determine which company… READ MORE
Australian Marketing Conferences and Events – June 2019
Have you checked in with what the marketing and advertising industry is doing in the events space this month? Have you managed to RSVP to a function this year? Added a business card to your networking collection? Here’s June’s monthly Australian marketing and advertising events, conferences and networking functions round up. We also have our… READ MORE
Top 5 Trends in Digital Marketing in 2019
Technology and digital infrastructure play a pivotal role in putting businesses ahead of their competition. However, with changing trends, the technologies and strategies that were once integral to business operations have now become obsolete. The basic strategy of marketing still remains the same. Entrepreneurs still get powerful messages crafted to attract consumers. But, with advancement… READ MORE
3 Effective Ways to Improve the UX and SEO of Your Website
UX and SEO are all about a happy visitor on your website, through design and content. With the recent algorithms updates, there is no more space for marketers who see UX and SEO as two completely different key aspects of a digital marketing strategy. UX elements can take SEO efforts to another level as they… READ MORE
Top Tips to Boost Instagram Video Views
Did you know that Instagram and video marketing are the best ways to take your brand visibility to the next level? It will improve your online presence, enhance customer loyalty, and fan following in no time. In today’s competitive business environment, only text-based marketing copy will not do you much good. Even if it does,… READ MORE