IGTV is here and it’s got players like YouTube, Snapchat and Vimeo shaking in their boots. And rightly so, Instagram has shown us time and time again that it is… READ MORE
Generating High Quality Leads with Knowledge Base Pillar Pages
Every business needs a reliable knowledge base for clients, employees, and customers and an on-going sales generation method. While most enterprises have both separately, it’s possible to combine a knowledge… READ MORE
Search Marketing Professionals Melbourne
As a new contributor to Marketing.com.au, myself and a few of the team are helping with an upcoming event Search Marketing Professionals Melbourne, keeping the cost minimal, and quality high,… READ MORE
Five Tips for An Effective Multilingual Content Marketing Strategy
Are you resting easy now that you think your company has finally figured out its content marketing? Well, we hate to burst your bubble, but your content marketing journey has… READ MORE
How to Use Web Design for Brand Recognition and Impact
How successful is your corporate branding strategy? To find out, look no further than the “New vs. Returning” statistic in your website’s analytics software. On average, return visits account for… READ MORE
Why Do Short Format Videos Work?
In today’s society there is so much information available to viewers. Consumers now “channel surf” the Internet for content and chop and change what they are looking at fast! In… READ MORE
How to Skyrocket Your Rankings Through Brand Mentions
When it comes to using the Internet as your brand’s platform, Search Engine Optimisation (SEO) represents the totality of the techniques you need to use to make sure your brand… READ MORE
4 Ways to Use Social Media to Amplify Your Branding and Marketing Efforts
Those who were active during the early days of SEO in Sydney will remember how easy it was to optimise a page for a particular keyword or phrase. Stuffing content… READ MORE
How to Grow an Awesome Personal Brand That Brings in More Business
Gone are the days where growing your personal brand was only for the heads of top companies with bottomless pockets. If done properly, building your personal brand can have tangible… READ MORE
4 Tips to Pull Actionable Insight from Google Search Console
Google Search Console is a very powerful tool for optimising your website. I have found that marketers tend to stick clear of it like the plague and leave it to… READ MORE