We’ve all heard of user generated content (UGC), a staple of any content marketing strategy. While the power of UGC can’t be refuted, all good things eventually evolve. So what… READ MORE
How eCommerce Stores Can Prepare Themselves for the Holiday Season
Social media for e-commerce is always tricky because trends and active practice are ever changing in a span of time. What’s important is that every business owner is ready to… READ MORE
How to Plan a Content Strategy for Your eCommerce Business
A robust content strategy needs to be at the core of every ecommerce brand’s digital marketing initiatives. According to a CMI study, 75% of B2C marketers have found their strategy… READ MORE
Time Management for Marketers
How to Keep Your Head and Health in Top Gear Unless you can add more than 24 hours in a day, you will need to have excellent time management skills… READ MORE
How Website Content Helps With SEO
“Will blogging help my SEO?” It’s a question I get asked all the time. And it’s a question that doesn’t have a simple yes or no answer, as it really… READ MORE
5 Tips for University Students to Help Kickstart Your Career in Digital Marketing
Having been born a first-generation Australian with immigrant parents who value good education, I was always pushed to perform the best academically. Against their will for me to study Medicine… READ MORE
5 Lessons to Learn from an Unsuccessful Email Campaign
Email messages are powerful, in fact, even more than other digital channels in terms of making an impact on your marketing efforts. The messaging from your emails are the glue… READ MORE
Top Three Australian Advertising Podcasts to Get Your Ears Around
Podcasts are a great way to up-skill and learn on the go. There’s a podcast on everything you could possibly imagine across all sorts of categories – comedy, sports, and… READ MORE
The Essentials of Hospitality Marketing
In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat… READ MORE
How Many of These Video Marketing Mistakes Are You Making?
In case you didn’t know, video marketing is super-effective and video’s rise to dominance amongst digital content has continued throughout 2018 with forecasts suggesting that 82% of all internet traffic… READ MORE