While we congratulate companies who have jumped on the tablet advertising bandwagon, we suggest that they look closely at how they are constructing their tablet advertisements. Early adopters are failing… READ MORE
Google Launches AdWords for Video
With the introduction of AdWords for video, Google has finally taken a step towards combatting (and more importantly harnessing) the power of YouTube. Google claims that advertisers will “reach viewers… READ MORE
Who Knew Insurance was so Expensive: Topping Google AdWords Cost-Per-Click List for 2011
So, by now, we all know what Google AdWords are, right? For those of you that have had your heads buried in the sand for the last 10 years or… READ MORE
Ad Spend or Editorial Placement – Advertising Versus Public Relations
Consumers are often unaware of product placement, of the use of integrated marketing campaigns, and celebrity and media endorsements to ensure a product’s success. These tactics are increasing due to… READ MORE