Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
This 1-day dynamic and interactive masterclass will assist you in shifting from the overwhelm of a management mindset to a clearer and focused leadership mindset. To go from a ‘manager’ mindset to a ‘leader’ mindset takes skill, will and energy and more than just drive and ambition. It all starts with self-leadership and making a... READ MORE
The Media Communications Week, being held at Novotel Sydney Central from 26 - 28 November 2019 brings to you two extraordinary programmes under one roof; the 4th Communications Leadership Forum and the 2nd Social Media Leadership Forum. Developed together with senior communications and social media professionals from leading international and national brands, this two practical... READ MORE
Melbournians, join us on Tuesday, 3 December 2019 as we look at 2019 in review and have a few Christmas drinks to celebrate a year of successful initiatives and steps towards growing a sustainable and vibrant digital industry in 2020 and beyond. The day will see us look at the highlights of 2019 - including snippets from... READ MORE
With an unprecedented rise in communications channels, news sources and social platforms, the role of public sector leaders in communications has never been more broad or crucial for organisational effectiveness and reputation. With the nature and evolving role of communication leaders still under question, and widely misunderstood within government organisations, now is the time to... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
Increase wine, food and beverage sales through your most profitable channel by developing and implementing an effective direct-to-consumer marketing strategy. Implementing an effective Direct-to-Consumer (DTC) strategy involves much more than simply signing people up to a mailing list or creating a wine club. It starts with designing an enticing cellar door and memorable experiences that... READ MORE
The Social Media in Government Conference is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia's leading Social Media professionals, this event will address the most significant challenges being faced today and uncover the... READ MORE
IDEO STRATEGY WORKSHOP - MELBOURNE EARLY BIRD TICKETS AVAILABLE - LIMITED SEATS The Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness, lead generation and conversion rate using the power of video. You will develop a 12 month video content... READ MORE
This workshop "LOW COST MARKETING TOOLS FOR YOUR SMALL BUSINESS" is being delivered as part of the ASBAS Digital Solutions program. Countless tools exist to assist with your online marketing. Whatever your need, there is likely a tool to help you: creating high-quality visual content, optimising landing pages, reviewing analytics, managing social media posts, and... READ MORE
Entrepreneurship Facilitation Service Event Series The free Entrepreneurship Facilitation Service Event Series in Melbourne is designed to kick start your business building knowledge, and prepare you with the basics to build your entrepreneurial dream into a reality. Understanding Marketing and PR for your Business You are ready to take your business to market, but where... READ MORE